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Follow on Google News | Wylei and Marketo Work Together So Consumers Can Enjoy More Personalized Buying ExperiencesOnline shoppers are tired of being bombarded by email that does not meet their needs at the moment. Wylei and Marketo are collaborating to change that experience for the (much) better.
By: Wylei, LLC Marketers today need real-time adaptive content email solutions and the ability to change email message content at the very moment of open, so that their customers only receive information that is relevant to their experience at that instant. Wylei helps Marketo’s marketers to continuously listen, learn, adapt and create a unique, highly personalized, relevant experience for each customer who has subscribed to receive email messages about their brand. Through Marketo’s LaunchPoint portal, Wylei streamlines "adaptive content" in email based on real-time geo-location, device, and time of day that includes: - A countdown timer - Geo-centric maps - Real-time contextual offers - Autonomous A/B testing Through the portal, marketers can streamlines “adaptive content” based on real-time geo-location, device, and time of day. Marketers can use the animated countdown timer in an email to create a sense of urgency which drives a measurable lift in engagement. Campaigns get the best results with Wylei’s machine learning relevance engine that automatically learns message content “best-fit” “There are good reasons why Marketo has been ranked 78th on the Inc. 500, seventh among software companies, and first among marketing software companies,” Mike Monteiro, CEO of Wylei, LLC, shared. “The team at Marketo has helped countless marketers to build strong customer relationships and grow revenue for their brands. Monteiro went on to say, “Marketo is dedicated to helping brands build a lifetime relationship with their customers by responding customers’ needs in the moment, and Wylei’s intelligent, adaptive apps are terrific tools for engaging in the moment it matters.” Wylei is based in Lancaster, PA and is powered by data science minds from Harvard, MIT, Stanford and Carnegie Mellon. About Wylei Wylei, LLC (http://www.wylei.com/ About Marketo Marketo (http://www.marketo.com/ Marketo's applications are known for their ease-of-use, and are complemented by the Marketing Nation®, a thriving network of more than 400 third-party solutions through our LaunchPoint® End
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