Anchorage 1770 Unveils Brand Identity

BEAUFORT, S.C. - Jan. 12, 2015 - PRLog -- Anchorage 1770, LLC today unveiled it’s new brand identity in advance of the Spring grand opening. Renovations to the 240-year-old mansion are scheduled to complete in early March. The Anchorage will introduce travelers near and far to the Lowcountry’s newest luxury boutique inn.

Why Anchorage 1770?

“Some area locals call the mansion 'The Anchorage’ from it’s Victorian period, and others refer to it as the William Elliott House, from its Colonial era founding circa 1770. Both are historically accurate. So we wanted a name that connected these two eras,” said co-owner Frank Lesesne.

“People may not realize that the home underwent an extensive renovation around 1900, when it became 'The Anchorage.’ That renovation largely saved the mansion from ruin and brought it into the 20th Century. We wanted a name that would unite and honor the history and usher in the next 100 years,” said Frank’s wife and co-owner Amy Lesesne. “We feel like Anchorage 1770 ties it all together."

What type of Anchor?

The logo is a faithful rendering of the anchor located in a Port Royal park. It was found off of Fripp Island in the 1970’s. “From the start, the identity needed to communicate sophisticated luxury while remaining historically authentic,” said Leighton Collis, Bespoke CEO. "The more we researched, the more we came to respect the genuine beauty of hard-working nautical tools. Our anchor reclines with elegance and style–exactly how the Lesesnes plan to pamper guests.” Charleston-based Bespoke is the marketing firm that was commissioned to design the brand.

When will the inn be open?

It is anticipated that the inn will open in early April. In approximately two weeks the web site (www.anchorage1770.com) will transition from a blog to the inn’s full site and will be taking reservations for the early Spring.

The Lesesnes feel that the new logo keeps one foot in the past with one foot moving forward to bring this home back to all it’s glory as a proud addition to the Lowcountry's family of tourism destinations.

###

About Anchorage 1770

Opening in the Spring of 2015, Anchorage 1770 will be the a luxurious Lowcountry basecamp for us much adventure and relaxation as desired by our guest. The inn is located in the heart of historic Beaufort, SC, fronting the Beaufort River.

About Bespoke

Consulting with developers to launch, re-launch and grow boutique hotels and inns, resorts and master plan communities in the US, Panama and the Caribbean. We program extraordinary brand experiences for the world's most affluent travelers.