Fontanot stairs to tackle a multichannel market at BAU

NEWNAN, Ga. - Jan. 12, 2015 - PRLog -- The stylistic evolution of the Italian staircase design company Fontanot has gone from a family-run company with a focus on handcrafted functional staircases to sleek design pieces featured at several prestigious design shows such as Birmingham’s Grand Designs Live and Milan’s international furniture fair, Salone del Mobile. Branching out to international locations like the US, with headquarters located in Newnan, Georgia, they've had great success in the international market. But for the company famous for its elegant spiral staircases synonymous with Italian quality, finding their way abroad is half the battle. They are now taking on a multichannel buyer market that has expanded to DIY, retailers, web and contractors.

“Unlike the past, Fontanot has several different markets to approach including the web, DIY, and retailers,” explains Francesco Fontanot. “The challenge for us now is to effectively market the brand by finding the common thread among all four and finding an honest way to communicate to all of them.”

Fontanot plans to unveil their new strategies to handle a multichannel market when they attend BAU on January 19th, the world’s leading trade fair for architecture, material and systems in Munich, Germany. In addition to a stand linked to design, Francesco explains that Fontanot’s presentation at BAU will consist of four info points complete with large screens explaining how the company serves all channels of their market.

“We’ll have staff present at each point answering questions that specifically target each market of buyers.  We will incorporate into our stand the phrase, ‘You ask. We create,’” explains Francesco.

The design company has not only a presence in diverse markets, but also a growing global presence as well. Since launching their online site in the US just last year, Fontanot has been enjoying incredible levels of success. As the widespread interest in Fontanot’s stylish staircases known for blending Italian craftsmanship with modern innovation continues to grow, Fontanot is prepared to tackle the challenges head on.

About Fontanot

Fontanot is a leading Italian staircase company known for combining their functional designs with stylish elegance. With over forty years of experience and technical expertise, Fontanot has recently launched a website in the UK and the US. Their wide array of indoor and outdoor staircases are customized, durable, easy to assemble, maximize living space, and are built upon the principles of exceptional Italian quality.

For more information Visit http://us.fontanotshop.com/