Validar Joins SLMA as A Hi-Visibility Sponsor

BELLINGHAM, Wash. - Jan. 13, 2015 - PRLog -- The Sales Lead Management Association (SLMA) announced that Validar, Inc. (http://www.validar.com/) is a Hi-Visibility Sponsor for the association in 2015.  “Validar’s software and services,” said James Obermayer, SLMA CEO, “provide users with qualified trade show and event leads; this is not possible if users rent the simple systems available from trade show organizers.  We are honored to have them repeat as an SLMA sponsor.”

Validar CEO, Victor Kippes, said “SLMA is a great resource for both networking and content. They definitely have a good understanding of the B2B lead management space, and I find their site and service very valuable.”

About Validar:  Turning Corporate Events and Trade Shows into Better Business

Since 2005, Validar Inc. has helped companies identify, qualify, and manage leads more efficiently and effectively. With Validar software and services, companies can capture highly qualified leads at the lowest cost, and quantify the performance of their marketing efforts. While other lead management applications quantify total leads earned the day after an event or initiative, Validar software can immediately quantify the sales-ready leads and their associated revenue projections. For any business, it’s important to know where leads are in their buying cycle so they are treated appropriately and follow-up activity is not wasted. Validar’s solution enables companies to ask the right questions of prospects at the point of lead capture, to control how leads are treated, and to save money by delivering relevant activity to Sales. Validar’s vision is to be the leader in enabling marketing, trade show, and corporate event managers in delivering high-quality leads to Sales, increasing program effectiveness, and receiving recognition for their initiatives.

Levels of SLMA Sponsorship

There are three levels of sponsorship (http://www.theslma.com/article.cfm?id=396) for the Sales Lead Management Association. Starting at $750 annually, these levels offer significant exposure of 50,000 to 140,000 impressions per year to companies interested in reaching the sales lead management community.

About the Sales Lead Management Association

The mission of the Sales Lead Management Association (http://www.salesleadmgmtassn.com/) is to help companies become successful in the critical business process of managing sales leads.  The SLMA has 8,454 worldwide members. Activities throughout the year include an active blog, recognition for the “20 Women to Watch in Sales Lead Management,” the election of the “50 Most Influential People in Sales Lead Management,” the SLMALive Radio Channel producing marketing and sales shows for at-work listeners, and an SLMA Weekly Radio program.  For more information about SLMA, call Jim Obermayer at (360) 933-1259.