Artist Turned "Entrepreneurialist" Offers Visualization Of The Startup Mindset In Illustrated Book DebutEight out of 10 entrepreneurs experience business failure within the first year of operation, but Webster believes adopting the right mindset to be a critical component of making entrepreneurship sustainable. “A simple re-calibration of the way many of us think about and approach challenges—pertaining to money, market conditions, or even the product /service itself—can unleash an entrepreneur’ Webster’s STEP FORWARD therefore takes a decidedly different approach when tackling the challenge of inspiring entrepreneurs to better practices. As a former professional artist, Webster designed STEP FORWARD fit the way he believes entrepreneurs think—visually and dynamically. “I wanted to give the reader meaningful cues relating to the insights, ideas, and circumstances which impact entrepreneurial decision-making at every level,” Webster shares. “Being true to myself I didn’t want to inundate readers with complicated business terminology or impressive jargon that ultimately may be too abstract for the reader. STEP FORWARD is a creative departure from traditional business books, in that it’s less about the written text and more about visualizing the business context in which innovation and best practices actually happen.” Working with talented book designer Marissa Rondinone, Webster conceived “STEP FORWARD’s illustrated sequences to highlight key stages of the business launch and planning process, including “Disrupting an Employee Mindset”, “Saying Yes to Entrepreneurship” When asked what impact he’d like STEP FORWARD to have on readers Webster, a self-proclaimed “Entrepreneurialist” (entrepreneurship evangelist) shares, “My hope is to inspire a more entrepreneurial world.” Entrepreneurs are the problem-solvers and idea-makers— STEP FORWARD is available for pre-order at www.stepforwardbusiness.com and will be released on Amazon.com January 19th 2015. D. Bernard Webster will also kick-off his first book signing event Wednesday February 18th 2015, at the New York Institute of Technology’s Manhattan Campus where he is the Entrepreneur- About the Author D. Bernard Webster is a business acceleration expert, entrepreneurship educator and lecturer who has empowered more than 10,000 aspiring entrepreneurs. As CEO of Vanguarde Consulting, LLC (www.vanguardenyc.com), Webster develops audio, video and written content to fulfill his mission to make the choice for entrepreneurship a sustainable one. Specializing in small business development, digital marketing, and social media best practices, Webster has appeared in FORBES (http://onforb.es/ Media Contact Vanguarde Consulting Group ***@vanguardenyc.com 3478609657 Photos: https://www.prlog.org/ https://www.prlog.org/ https://www.prlog.org/ End
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