Miami based social brand plans to take over the internet on January 12th, 2015 in support of Haiti

MIAMI - Jan. 6, 2015 - PRLog -- The earthquake that shook Haiti on January 12th, 2010 also shook our nation. The reports of lost lives, destroyed homes and businesses compelled many to action. Non-profits, global aid organizations, artists, actors, individuals all leaped into action. Resources from around the world poured into Haiti. Medical aid to clothing, the nation and the global community saw Haiti’s need and answered. In the five years since the earthquake, Haiti continues to face the challenge of rebuilding with a resolute constitution.

In 2011, CLOAK INC was approached to organize a physical March in Miami to commemorate the first year anniversary of the 7.0 earthquake that took over 300,000 lives in and around Haiti. After doing some preliminary research, CLOAK INC's CEO & Founder, Ebonie Mukasa, determined the logistics of a physical March were too complex. However, she did not want to give up the idea entirely. So, the idea of the virtual march was born. "The reach and power of technology, particularly social media, connects people instantly around the globe, it seemed like just the vehicle to propel the concept forward," says Ebonie.

Now in its fourth year, the Virtual March has become an anticipated online event for the social brand. Local artists and activists from across Miami-Dade and Broward county join together and tweet their sentiments of love, hope, and help for Haiti. Ebonie explains, “The March hour is electric! It is such an organic concept. We plan to allow it to evolve and become what it needs to be get the message of love, hope, and help out to the world."

This year CLOAK INC has expanded its reach to include Twitter, Facebook and Instagram. "We want to 'take-over' the Internet," says Dawn Mangham, Director of Communications and Community Outreach. "We want social media blanketed with information about Haiti so that people feel compelled to learn more about the country, its culture, and people. This is an opportunity for the world to see why its important to support a vibrant Haiti."

In May of 2013 CLOAK INC announced that is was refocusing its social initiative and joined the battle to end human/sex trafficking. Today, there are over 400,000 orphaned children living in Haiti. Many of these children were orphaned as a result of the 2010 earthquakes. The purpose of this year's March continues to be supporting organizations providing safety, care and education for these children. This year the social brand has set their marker high.  Their goal of raising $2,000 in support of this work and their continued efforts here in Miami makes this a worthy cause.

HOW CAN YOU GET INVOLVED?

Tweet and Post the day of the event on January 12, 2015 starting at 4:53pm (EST) positive messages, prayers, pictures of loved ones lost, or images of Haiti's breathtaking landscape and culture using the official March hashtags #marchontwelve and #cloakinc.

Follow CLOAK INC on Twitter @CLOAKINC now.

Support the March. Go online at HAITIVIRTUALMARCH.COM and choose your level of support. Help us continue the work of educating and safeguarding Haiti’s children.

ABOUT THE MARCH

The virtual march has come to symbolize the solidarity people have for Haiti, a Caribbean country that has endured one of the most epic earthquakes in history. Community leaders and activists participate by tweeting their thoughts of love, hope, and help using the event hashtags at specified times throughout the day. The CLOAK INC moderated event raises awareness and funds to support educating and safeguarding Haiti’s children.

ABOUT CLOAK INC

We are a social enterprise. Since 2008, we have been on a mission of love to cover/cloak those in need through fashion.  Using our moral and faith based values as a guide, our simple formula for social change is to be a part of the solution or to create one.  We create unique fashion campaign collections to raise awareness and funds for social issues facing our global community. LOVE is our engine, HOPE is our message and HELP is our purpose.

You can learn more about CLOAK INC by visiting its website at cloakinc.com.

Socialize with CLOAK INC by liking or following them on Facebook, Twitter, Pinterest, Instagram and Youtube at "CLOAKINC".