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Follow on Google News | Audioboom Ready to Dominate the Spoken Word Audio Market in 2015By: Audioboom Group PLC By signing deals with established brands from different niches, UK’s only AIM-quoted social media platform managed to get investors’ attention, making it one of the best performers of last year, sharing seats with various startups from different industries. Audioboom’s shares has since skyrocketed by over 200 percent. In fact, Audioboom closed the year with a bang by expanding its already vast array of content partners. In November, the company announced that it has more than 2,000 partners, which is a 675 percent increase in a span of more than a year. Today, the company has 3.14 million registered users, 64 percent higher than in November 2013. The company has intensified its business content by adding Barclays and World Economic Forum to its list of high-profile partners. Through this, Audioboom is now a go-to place for users who are into trade and industry-driven content. This will also encourage other brands in the business sector to embrace spoken word audio as part of their branding and information dissemination endeavors. Stronger US Presence in 2015 In line with the company’s aim of introducing the brand outside the UK, in which it has already secured niche dominance, Audioboom has partnered with an independent audio advertising sales firm AdLArge Media. Audioboom tapped the audio ad sales company to enhance its US presence. The partnership was then immediately followed by another collaboration with US auto insurance firm Geico, which booked a USD 36,000 deal only one day after the partnership was announced through an online press release. The past few months before 2015 saw the audio platform’s aggressive stance on intensifying its US invasion plans. Audioboom has signed partnerships with different established US brands such as audiobook leader Audible, Time magazine, CNN, the Jacksonville Jaguars and other local firms from the broadcasting industry. Its impressive performance in advertising and investment in 2014 has propelled the spoken word audio platform closer to its goal of becoming UK’s representative to the pool of top social media brands (i.e. Facebook, Twitter, Instagram) that is currently dominated by US firms. It continues to strengthen its UK presence as well by encouraging UK giants to look at the potential of spoken word audio as faster and more effectual means to spread brand awareness. Audioboom has already partnered with LBC owner Global Radio Group, Sky News radio, Vauxhall Football, Beggars Group New York and London, IMG, and Barclays Bank. Among Audioboom’s original partners are BBC, Sky Sports, the Telegraph, amongst others. It also added sophistication to its brand by launching an iOS app, making the platform accessible via mobile. Cause-Centered Platform Audioboom also highlighted its uniqueness by going beyond a social media platform that helps brands and business increase online presence. Its ‘For Educators’ segment has given many teachers and parents an alternative way to teach and educate the younger generation. This has made Audioboom popular in the education segment. AudioBoom is a publicly held company that employs a revenue-share model with its content partners, making the platform more enticing to future brand partners. Such monetization gives content providers a unique monetization solution they cannot get from any other partnership within the social media industry. End
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