Mindsailing Takes IMA Best in Show for GHR Foundation Website

MINNEAPOLIS - Dec. 31, 2014 - PRLog -- Adding to a healthy collection of digital awards garnered over the last year, Mindsailing recently claimed an Interactive Media Award (http://www.interactivemediaawards.com/winners/certificate.asp?param=287608&cat=1) (IMA) for its work in designing and developing a new website for the GHR Foundation (http://www.ghrfoundation.org) - a private foundation committed to transformative change in health, education and global development.

This IMA Best in Class Award recognizes excellence in usability, design and technical innovation in the Charity category. Mindsailing has collected nearly a dozen awards within the past 18 months for best-in-class strategy and creative executions. This month’s win marks the third digital award for Mindsailing this month – two other awards coming in the medical and hospital categories.

The new website captures the GHR Foundation mission through rich, compelling imagery that emphasizes its positive approach and global impact. Core to the site’s re-design was the need to appropriately reflect the Foundation’s wide variety of program areas; funding ranges from interfaith global development initiatives to Alzheimer’s research to supporting educational efforts in Minnesota and abroad.

“GHR supports many programs that embody the connection between entrepreneurial spirit and faith-based values,” explained Heather Saucier, Director of Innovation at Mindsailing. “In order to clearly articulate this complex story, we needed to distill this idea down to its essence, and ‘Entrepreneurs for good’ really says it best.”

Developed to be responsive to both desktop and mobile devices, the new website features a streamlined narrative that speaks to both current and potential partners, as well as global experts in each of the program areas. Specific features of the website include:

·      Icon-based infographics that emphasize the underlying challenges in the Foundation’s focus areas: health, education and global development;

·      News-style video shorts that highlight grant recipients who are putting innovative approaches into action;

·      A breakthrough “Impact” section that uses an interactive map to demonstrate real outcomes driven by GHR Foundation grants; and

·      An easy-to-navigate blog that keeps site visitors up to date on grantee achievements, both at home and abroad.

About Mindsailing
Mindsailing is a full-service innovation agency based in Minneapolis. We help brands sail industry and cultural sea change with marketing communications and innovation strategies. We support the process from research, strategy and ideation through creative development, production and analytics. We've used this process to develop the full gamut of tactics including: mobile apps, search and social campaigns, events, websites, collateral and direct mail.

http://www.mindsailing.com