Watch seamlessly pairs with smartphones to enable easy access to playlists

DUBAI, UAE - Dec. 29, 2014 - PRLog -- It was music for all ears as Casio Middle East and Virgin Megastore recently celebrated the launch of the new G-SHOCK GBA-400 watch with the innovative G-Mix app music control function. The latest entrant to the famed G-SHOCK line gives users the power to control their music players on their smartphones by pairing it with the G-Mix app.

The launch held at Virgin Megastores in Dubai Mall and Mall of the Emirates, featured a DJ station and live demonstrations of the G-Mix app for the myriad music lovers who flocked to the store, while the G-SHOCK experience was created for visitors through large-screen displays strategically located around the store.

The G-SHOCK GBA-400 watch supports Bluetooth^® Smart connectivity and offers significantly enhanced features for enjoying music when paired with the G-Mix App, a new music app for smartphones that can control audio settings, add live effects that simulate concert sound, and identify the names of songs from music playing nearby and then display the song title on the digital display of the G-SHOCK watch. Song identification can be triggered remotely by turning the rotary switch on the watch, without having to touch the smartphone. By operating the watch buttons, the user can trigger preset or customized tones on a paired smartphone - Just one of the ways the watch enables users to play with sound and enjoy listening to and identifying music.

“The G-SHOCK GBA-400 is a great watch for large number of young music lovers in the GCC who feel the need to be plugged in to their favorite music at any time of the day. The GBA-400 allows them the flexibility of accessing music from their favorite playlists stored on their smartphones, that should prove to be a very popular feature,” said Tsuneo Nagai, Managing Director, Casio Middle East. “We partnered with Virgin Megastore for the launch as it is considered an innovative entertainment destination in the region and attracts just the music-loving, tech-savvy demographic that is what we are aiming for.”

Bluetooth is a registered trademark of Bluetooth SIG, Inc. iPhone is a trademark of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc. Galaxy S is a registered trademark of Samsung Electronics Co., Ltd. Android and Google Play are trademarks of Google Inc. All other company and product names are trademarks or registered trademarks of their respective owners.

About Casio Middle East

Casio Middle East is the regional subsidiary of Casio Computer Co. Ltd., overseeing sales and marketing activities across the GCC. Casio has been supplying products to countries in the Middle East through sales agents since the mid-1970s. Beginning in October 2013, Casio Middle East has been working in tandem with sales agents in each of the countries and carrying out sales and marketing activities tailored to these countries. By promptly supplying products and services suited to local tastes and lifestyles, the company intends to popularize Casio products and expand its business in the region.