People, not data alone, will get results in 2015

DALLAS - Dec. 27, 2014 - PRLog -- With 2015 less than a week away, I have seen numerous articles and posts about how companies need to gather more data and learn how to use it better (strategy) to reach their business goals for 2015.  What is conspicuous by its absence is the "people" component of all that.

You can gather all the data available.  You can have the best strategy.  But, without the people that can use the data and implement the strategy, it is to no avail. Let's look at just one example that can either make the data and strategy run like clockwork or cause it to completely and utterly fail.

Communication is key.  Like all industries, the data industry has it's own language.  There will always be breakdowns in communication because of the jargon.  Also, people have learned to delete, distort, and generalize information.  These are wonderful time-savers when everyone being communicated with are "on the same page" and fully understand. Realistically, this is rarely the case.  So, in our communication, we many times take these verbal shortcuts believing that others have fully understood the pieces that we left out or glossed over, much like in the "Seinfeld" show where they used the term "Yada, Yada".

There are many more ways that people mis-communicate and slow down or even stop an organization from reaching its goals for the data and strategy it has for the data.  Because your people have such a tremendous impact, you might want to focus on your people before investing heavily into data processes.  And, you really should become aware of how your people can contribute to a higher degree to the success of your organization's goals before implementing your strategy.    A new and unique communication methodology that immediately increases organizational effectiveness has been created by Transformative Thinking to effect the basis for the data you gather and the strategy to use it. We are proud to announce the introduction of Stealth Communication!