Your Pet Blog Matters - Workshop & Seminar for Pet Professionals NYC

NEW YORK - Dec. 24, 2014 - PRLog -- American Pet Professionals formerly (Long Island Pet Professionals), is hosting a brand new workshop for pet business owners and pet rescuers alike: ‘Your Pet Blog Matters’ and Pet Author Mastermind Session! The workshop is taken place on Thursday, January 22, 2015 from 2pm- 6pm at the Learning Center at the National Opera Center of America 330 Seventh Avenue New York City, NY 10001, just a couple blocks from Penn Station.

“As someone who has been blogging for the pet industry and for pet parents for the past 6 years, I have met amazing people in the pet industry and have written about incredible pet stories.  However, I have noticed that many pet professionals do not take advantage of the blogosphere to help promote their businesses or pet expertise. This workshop is a perfect fit for those who want to blog better, understand how to use their blogs to increase traffic to their websites, and for those thinking about getting into the blogging world,” said, Nancy E. Hassel, President of American Pet Professionals.  “We are so thrilled to have M. Shannon Hernandez of The Writing Whisperer at this event, Shannon travels the country to teach this very topic to business owners.”

Pet business owners will learn how content marketing is a sure-fire way, when done correctly, to help them stand out among the noise of the Internet crowd.

“There is no better way to establish yourself as an industry expert than through the use of authentic, personal, and strategic content. My sole mission at this event is to help pet entrepreneurs find their brand voices, share their unique stories, gain more visibility, establish themselves as experts, and create authentic marketing messages, all through the use of a smart content strategy,” stated M. Shannon Hernandez of The Writing Whisperer.

The first half of the afternoon, from 2pm to 4pm, is the 2-hour interactive pet blogging workshop and then a networking break from 4pm - 4:30pm. From 4:30 – 6pm the Pet Author’s Mastermind Roundtable will take place featuring successful pet authors who are also successful pet bloggers.  The perfect opportunity for attendee’s questions to be answered and get insight and information in the pet blogging world!

This event is limited to 30 people and an rsvp is required ahead of time. Attendees can RSVP by January 1, 2015 for Early Bird Pricing! (No refunds for this event.)  Light refreshments will be served during the event.  Early Bird Pricing is: Official Members of American Pet Professionals: $65.00 per person and Non-Members $75.00 per person, RSVP below! (The Price increases by $10 after Jan. 1, 2015).

For more information on this event, or to RSVP go to www.AmericanPetProfessionals.com and click on ‘events’ or contact Nancy Hassel at (631) 446-1105 or by email at Nancy@AmericanPetProfessionals.com.

About American Pet Professionals:

American Pet Professionals is a national business-networking group for the pet industry with members from Montauk, NY to California!  The organization was formerly known as Long Island Pet Professionals, LLC, and recently launched nationally, although LIPP has had national members for years.  The organization offers in-person networking events with expert speakers offering their expertise on many different topics to help individuals and businesses grow, work together and unite the pet industry.  In addition to in-person networking events, American Pet Professionals, also host webinars for it’s members; is launching a new video series with interviews with top pet industry professionals; sends out a weekly pet events newsletter to 8,000+ pet lovers that covers events and works with many rescue groups throughout the region. Founder and President of American Pet Professionals, Nancy E. Hassel, also travels across the country attending and speaking at pet business conferences and works with many of the organizers of such conferences to bring more expertise, knowledge, ideas and inspiration to its members.  The membership-based organization started in February 2009 and has been growing rapidly since its inception and has been voted Best Networking Group, First Place three years in a row for 2012, 2013 and 2014 by LongIsland Press readers!