Allegiance on Productive Methods for Interactive Marketing

SAN DIEGO - Dec. 23, 2014 - PRLog -- “There are some very specific reasons we approach advertising the way that we do,” declared Allegiance’s CEO. “For one thing, our approach is targeted directly at the ideal consumer, which means we don’t waste a lot of time or resources on mass-market appeals that mostly fall on deaf ears. Also, we provide buyers a means to act immediately on the inclination to purchase a product or service. This has a number of positive attributes, such as immediate impact on sales numbers and an increase in new customer acquisition.”

Two more important features of the Allegiance methodology are the flexibility with which the campaigns can be implemented and the ease with which results can be measured. According to the firm’s CEO, it’s very easy to identify which subsection of a target group responds most positively to a campaign format, and a smaller scale approach can even be used to ascertain how receptive sample groups are before rolling out the advertising initiative in its entirety. All of this can be done in a matter of weeks after partnering with the firm.

While the company’s approach is groundbreaking, the foundational principles upon which the promotions are based are as old as advertising itself. The team takes advantage of the longest-standing, most reliable way of convincing consumers to make purchases: word-of-mouth. Market research has shown that 54% of purchasing decisions are made based on what consumers hear their peers saying about product and services. The organization’s brand ambassadors are trained to engage, equip, and empower consumers to make smart, immediate buying decisions and then share that information with the people in their circles of influence.

“The satisfaction consumers feel when treated to pleasant in-person interactions is the heart of what we do. Much of today’s marketing is impersonal and indirect, meant to appeal to the widest possible audience. As a result, the opportunity to create a personal rapport is lost. Studies show that 40% of prospects become customers because they have the opportunity to interact with someone and ask questions about the products or services at hand,” the CEO explained. “That’s almost half of all shoppers!”

Allegiance’s CEO on Hiring Millennials for Cultural Fit

Allegiance has experienced an exciting increase in demand for its unique services. As such, the firm’s leaders are increasing their workforce for the end-of-year retail push and beyond. While they value the contributions of professionals at any age and experience level, they are especially eager to add the younger marketers of the millennial generation to their roster.

“Technological advances have changed the workplace and the world, and there is no group of people better poised to make the most of this shift than millennials,” the CEO of Allegiance stated. “Their comfort level with living and working at digital speed, plus their sense of ease when it comes to networking and collaboration, make Gen Y a desirable demographic on which to focus our expansion efforts.”

About Allegiance

Allegiance is a premier promotional events firm dedicated to connecting clients with their ideal consumers. By offering exclusive promotional campaigns and generous rewards packages, they ensure that customers receive the best possible service, resulting in incredible loyalty and increased revenues. Their highly-trained team of promotional experts has the skills and knowledge to deliver outreach programs that drive growth, allowing their clients the freedom and confidence to focus on their core business. At Allegiance, their goal is simple: Create meaningful, positive experiences for their team members, clients, and customers.