Planning your Advertising? Here is some Advertising Math that can help you make a lot more Money!

SAN MATEO, Calif. - Dec. 21, 2014 - PRLog -- Before you spend another dime of your advertising budget, take about an hour to read about some easy-to-use advertising math that will give you more of the information you need to make key marketing decisions with far less risk.

The math is called “The Barrows Popularity Factor” and it can help your company make a lot more money!

It can help you take a lot of the guesswork out of your advertising and everyone who is involved in your advertising and marketing decisions should learn about this math immediately!

You can read more about it and download a booklet called “The Barrows Popularity Factor” for only $4.95 at http://www.barrows.com/bpfinfo.html

The math will show you how you can actually QUANTIFY the relationship between your advertising and sales and it will show you how you can use that information to help you make your advertising much more aggressive and much more effective!

There are three very important questions that businesses should ask themselves everyday, and especially when they are planning their advertising.

Those questions are:

1) How can you increase your sales?

2) How can you increase your profit?

3) Is your Advertising producing the results you were hoping for, and how can you make your advertising much more effective?

One way to answer each of these questions is with some very easy to use advertising math called “The Barrows Popularity Factor.” You can read all about it at www.barrows.com.

“The Barrows Popularity Factor” is a very simple equation that actually lets you quantify the relationship between advertising and sales, according to Robert Barrows, President of R.M. Barrows, Inc. Advertising and Public Relations in San Mateo, California.

The reason the math works is very simple.

The equation reduces the relationship between advertising and sales to its lowest possible common denominator...namely, “How much did you sell? (divided by)  How much did you advertise?” (But don’t do the math in dollars...do it in units per gross impressions.)

In mathematical terms, the formula looks like this:

The Barrows Popularity Factor= How much did you sell? (In units) divided by /How much did you advertise?  (in gross impressions)

The answer you get is a rate of return on gross impressions.

That rate of return on gross impressions quantifies the popularity of your product and its promotion, and by doing so, it quantifies the relationship between your advertising and sales.

“Once you can quantify the relationship between your advertising and sales, you can then begin using a variety of other easy calculations to help you test and compare various elements of your advertising, and it can help you plan and project your advertising to help you increase your sales, increase your profit and decrease your risk."

The math and how to use it is explained in a booklet he wrote called “The Barrows Popularity Factor.”

“You can read the whole booklet in about an hour, and the math is so easy to use that all of the calculations can be done by one person, in moments, with just a simple calculator,”  according to Barrows.

People can read more about the math and they can download “The Barrows Popularity Factor” booklet for $4.95 at www.barrows.com.

“With the math in ‘The Barrows Popularity Factor,’ businesses can start taking a lot of the guesswork out of their advertising and they can use the math to help them make a lot more money,” says Barrows.

Every day, in every business, the people in charge of advertising, marketing and sales will constantly be reviewing all of their efforts to increase their business.

The big questions they look at are “How can they make a lot more money?” and “How much money can they make?”

The other questions that every business looks at regarding advertising are as follows:

*How much should you spend on advertising?

*How should you spend it?

*What should you say?

*What is the best media mix for your company and your advertising budget?

*Which ads and which media are producing the best results?

*Which media should you increase, and by how much?

*Which media can you decrease, and by how much?

*How is your competition spending their advertising budget?

*How is your competition affecting the sales of your products and services?

....And a lot of other questions along these same lines.

“The answers to these questions are very complex and there is no way to quantify all of the intangibles that affect the sales of a product...intangibles like the demand for a product, the availability of product, the consumer’s propensity to spend, whether you had a good sales force or a great sales force during the period of time of a specific promotion, your competition, and even the weather can’t really be quantified with cold, hard numbers, and all of these factors are intertwined.

Plus, everything about the product and everything that you do to promote a product,  and everything in the marketplace that affects the sales of that product will be reflected in the “Popularity” of your product...and that is the essence of “The Barrows Popularity Factor.” It measures the “popularity of your product and its promotion,”  and it lets you quantify the relationship between your advertising and sales” says Barrows.

The math in “The Barrows Popularity Factor” can help you fine-tune your entire marketing program to help produce much higher sales and profit.

“So, before you try to decide the best way to allocate your advertising budget, and before you spend another dime of your advertising budget, take about an hour to read a booklet called ‘The Barrows Popularity Factor,’” says Barrows.

“The Barrows Popularity Factor math is essential business information for every business in every industry, and anyone who spends any money on any advertising anywhere, should read this booklet immediately.”

The booklet will explain why it works, how it works and how to use the math to help your company make a lot more money.

You can read more about “The Barrows Popularity Factor” and you can download “The Barrows Popularity Factor” booklet for $4.95 at http://www.barrows.com.

Barrows is also the author of a poem called “It used to be made in America.”

“It used to be made in America” is about the loss of jobs and the consequences of the outsourcing of jobs to other countries.You can see the poem online at www.itusedtobemadeinamerica.com and also at www.madeinusa.us.com.

For additional information contact Robert Barrows at R.M. Barrows, Inc. Advertising and Public Relations in San Mateo, California at 650-344-4405, www.barrows.com