Joseph Costantino of ACT Smart Business Development System Featured Presenter

FOXBOROUGH, Mass. - Dec. 19, 2014 - PRLog -- Joe Costantino, founder of the ACTSmart Business Development System™, was a featured presenter at the recent 2014 Annual Conference of the New England Association of Chamber of CommerceExecutives (NEACCE), held at the Renaissance Boston Patriot Place Hotel in Foxborough.

Costantino, who is a business coach and author, and someone who frequently presents at conferences throughout the United States, helps organizations target the right audience and develop the message and tactics needed for success.  He presented at NEACCE before hundreds of Chamber representatives from all over New England on the topic “How to Build a Simple 5-Step Business Growth System for Attracting, Converting and Retaining Members.” Costantino, who has been advising businesses and organizations on these principles since 2002, and is the author of the forthcoming book, “ACT Smart Marketing,” scheduled for publication in early 2015.

Costantino addressed the challenges that Chambers in general face: declining membership, competition from other business organizations and technology, and the need to show value that translates into membership renewals. Costantino said that Chambers face the challenge of attracting preferred prospects, converting them into members and then retaining them, as well as optimizing the member relationship. A self-described pro-chamber businessperson, he noted that the creation of more than 500,000 new businesses each month offers great opportunity for Chambers to boost their membership ranks. “Generally, Chambers do well with attracting new prospects and converting them to members, but could do better with retaining members and optimizing their value,” he noted. He said that a systematized approach to marketing and sales can help the Chambers expand their membership.

A resident of Abington, Costantino works with Chambers of Commerce on membership attraction, retention and optimization through his ACT Smart Business Development system, a step-by-step process that connects marketing and sales to help a business or organization build systems in the five key areas that are necessary to achieve sustainable business growth. The system is built on the premise that a strategic plan is first, that marketing and sales must be an integrated effort, and it is highly focused on taking action.

About Joe Costantino and ACT Smart

Joe Costantino is a business coach, author and speaker with more than thirty years’ experience in sales and marketing.  His coaching and business development/marketing venture began under the name Business Marketing Success, Inc., which he founded in 2002. His sales, marketing and management experience covers a wide range of industries including manufacturing, retail, wholesale and distribution. In the corporate world, he brings expertise in new business development, new product launches and strategic planning. In 2005 he was one of only ten people in the United States who was authorized as a Duct Tape Marketing coach, and he went on to become an owner/partner in that national business. Additionally, he is a presenter at numerous business events, including meetings of Chambers of Commerce and private business organizations. Recently, he sold his interest in Duct Tape Marketing to launch his new venture under the name JoeCostantino.com, and he works with businesses and organizations through a new business development and marketing program that he has developed and trademarked, the ACTSmart Business Development System™. With his program, he helps business owners grow their business by identifying and implementing proven marketing strategies; and with it, he creates and installs customized, affordable marketing systems designed to fit the individual needs of the business owner.

Costantino has served as Chairman for the South Shore Chamber of Commerce Ambassadors group and is a former Ambassador of the Year. Some of the organizations he has spoken about marketing and sales include the South Shore Chamber of Commerce, SCORE, the National Association of Professional Organizers, Brockton Rox, and the National Association of Remodelers Institute.  Costantino holds an MBA with a concentration in marketing from Suffolk University’s School of Management and a Bachelor of Arts from Stonehill College. Offices are located at 1540 Bedford Street, Suite 4, Abington, MA. Costantino conducts workshops and seminars, and works with individuals and businesses on their company’s growth. To inquire about having Joe Costantino speak at a conference, or for additional information about other services offered, please reach him by email, joe@joecostantino.com or by phone, 781-878-1731.