Beyond the Arc Expert Leading Webinar: Finding the Customer in Analytics

SAN FRANCISCO - Dec. 18, 2014 - PRLog -- What: Banks have never had more customer data available to mine. But knowing what to look for and finding the right data points that can be turned into useful opportunities is not always easy. Many banks are flipping the equation and trying to find a specific business opportunity, or problem to solve, first, then determining the data sets to analyze to quantify that opportunity.

In an effort to provide greater insight into the use of analytics across various facets of the financial industry, IBM is sponsoring a complimentary webinar with American Banker to highlight best practices from two industry experts who have successfully turned customer data into product recommendations and helpful customer service initiatives.

Who: Steven J. Ramirez, CEO of Beyond the Arc (http://www.beyondthearc.com/), and Anand Shah, principal of financial services banking technology for KPMG, will provide expert commentary on leveraging analytics to:

·         Increase acquisitions;
·         Gain a greater understanding of customers; and
·         Ensure long term customer loyalty.

When: Thurs., Dec. 18, 2014
         12:00 – 1:00 p.m. ET
         “Finding the Customer in Analytics”

         To register, visit: http://pages.marketing.americanbanker.com/20141218_abp_ibm_ws_lp.html

Contact: To speak with Beyond the Arc about customer experience and predictive analytics trends or for more information, please contact:
David Jones at 678-781-7238 or
Stephen Sprayberry at 678-781-7207

About Beyond the Arc

Berkeley, Calif.-based Beyond the Arc serves as a partner to financial services clients that seek to differentiate themselves in the marketplace by improving customer experience or deploying data science and analytics. The company’s social media data mining helps clients improve their customer experience across products, channels and touch points. For more information about Beyond the Arc and its solutions visit www.beyondthearc.com or call 1-877-676-3743. Insights on social media, financial services and more are shared on their blog (http://beyondthearc.com/blog), or follow them on Twitter at @beyondthearc (https://twitter.com/beyondthearc).

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