JK Design Spearheads New Toothpaste Brand Launch

HILLSBOROUGH, N.J. - Dec. 18, 2014 - PRLog -- Full-service advertising agency JK Design is partnering with New Jersey startup company SprinJene to launch a new toothpaste brand.

The project kicked off this month with an initiative to establish a strong identity and creative platform for the new brand, which will include both tooth-whitening and breath-freshening product lines. A series of consumer focus groups are planned for early in the new year.

The results of the branding initiative will inform SprinJene's marketing and advertising strategy. JK Design will be involved with rolling out print advertising, product packaging, social media campaigns, and a responsive, mobile-ready website.

“JK Design is the ideal partner to bring this exciting new product to market,” said Russ Pritchard, CMO of SprinJene. "They understand our industry, they have a proven track record of success in creating strong brands, and they have all the integrated capabilities we need to make this launch a success."

“We're very confident that we can help SprinJene make a big splash in the competitive oral health care market," said Martha Marchesi, COO/chief strategy officer at JK Design. "It's an exciting opportunity to build a strong brand from the ground up."

SprinJene currently operates a manufacturing facility in Piscataway and laboratories in New Brunswick. It is the latest addition to JK Design's growing roster of major clients across a variety of consumer markets, including Johnson & Johnson, Arm & Hammer, Valley National Bank, Philips Lighting, Chobani, All-Clad, ETS, Siemens Healthcare, and others.

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About JK Design

In business since 1985, JK Design is a full-service advertising agency specializing in strategy and branding, print, web, mobile, interactive, and video projects. Accolades include American Graphic Design, Telly, MarCom, Gold Hermes Creative, and Communicator awards. JK Design provides a wide range of innovative advertising, design, and marketing services, including: web design and development, iPad and mobile app development, branding, logos, email marketing, multimedia and video animation and production, copywriting, marketing strategies, corporate collateral design and production, exhibit graphics, packaging, and Internet-based virtual trade shows. The agency has locations in Hillsborough, NJ, and New York City. For more information: 908-428-4700 (NJ), 646-794-4180 (NYC), or www.jkdesign.com.