Announcing New Designs For Christmas Special

COLORADO SPRINGS, Colo. - Dec. 18, 2014 - PRLog -- Just in time for the holiday shopping season, jewelry designers are introducing their new styles for 2015. As the busiest time of the year in the jewelry business, many jewelry stores are looking to take advantage of their increased foot traffic by including these new engagement rings as part of their Christmas special selection.

“Jewelry is certainly one of those items that you need to see up close and experience when deciding which is the one you want to purchase,” said Luisa Graff, owner and operator of Luisa Graff Jewelers. “It doesn’t matter how many pictures you look at in a magazine or online, until you see the diamonds sparkle and shine in person, you never quite have a grasp of just how beautiful they are.”

Jewelry represents the number one gift idea for people during the holiday season, so it is a helpful idea if jewelry store owners have their solitaire engagement rings and other wedding jewelry on display while people are shopping for Christmas jewelry. The purchasing of an engagement ring is certainly a prospect that takes time and consideration, so by having something to first look at, people can start to formulate exactly what style of ring and diamond size and cut they are interested in.

Of course, there are quite a few people who go to a jewelry store this time of year not just looking for a nice pair of earrings to put under the tree. “We have seen quite a few people over the last few years coming in to buy engagement rings, with the goal of proposing over the holiday season,” Ms. Graff said. “With people pursuing long distance relationships, it becomes the perfect opportunity to be together and make the moment special. Plus, it makes sense to make the commitment to start a family during what is arguably the most family oriented holiday.”

Whether that Christmas special purchase is simply meant as a nice gift or is the solitaire engagement ring designed to start a life together, it is obvious that designers and jewelers are recognizing more than ever the importance of this time of year to their industry.

For more information on Luisa Graff Jewelers, visit: http://www.luisagraffjewelers.com/