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Follow on Google News | Tappx Becomes World’s Largest Open Cross-Promotion App Community in Less Than a YearOver 2,000 developers cut out the advertising middleman with Tappx removing the app discovery price barrier
By: Tappx Created by developers for developers, the Tappx community is based on a collaborative sharing economy, where members host ads on each other’s apps. The exchange of ads is completely egalitarian, with every impression or click being equal in value between developers. The community is managed at no cost to its members and all tools are free, including automatic banner templates and an intuitive dashboard to track app promotion campaigns around the world. Find out how Tappx works: http://www.youtube.com/ “The biggest problem that developers face is how to economically promote their apps and build their market – by cutting out the advertising middleman, Tappx delivers results without breaking the bank,” saidDaniel Reina, CEO of Tappx. “By removing the app discovery price barrier, we are making it easier for developers to focus their time and budget on creating great mobile content. In under a year, we have experienced exponential growth and reached over 2 million unique users, proof that cross-promotion and collaboration is an effective and efficient way to generate downloads.” Tappx members include developers with multiple applications and millions of downloads, such as: From the Bench, who develop mobile games for Real Madrid, Juventus, Manchester City and the NBA Androidsx, who specialize in Android development and have over 14 million downloads Crema Games, whose titles include “Instant Buttons” and have over 10 million downloads MyMobileSecurity, who build security apps for smartphones and have over 4 million downloads “While developing the app Top Street Soccer we acquired users through cross-promotion via Tappx and monetization through VideoAds. We chose Tappx because of the available support, simple integration and open compatibility with other SDKs and frameworks. In doing so we were able to multiply our daily active users significantly in a few short weeks, reduce our user acquisition cost and ultimately sell the app for a profit,” said Rubén Alcañiz, CEO of Astute Games, an independent studio of video games and multimedia applications. “By removing the expense of working with traditional ad networks, Tappx lets developers promote products without having to spend fortunes on app discovery.” About Tappx Founded in 2014 in Barcelona with initial funding from Wayra, Telefonica’s start-up accelerator, Tappx is an open cross-promotion community for mobile app discovery created by Daniel Reina and Antonio Hervás, the developers behind popular price comparison app Surfpricer. The Tappx platform is open and universally compatible for all types of applications, including games, education, business, productivity, utilities and more. Supported platforms include IOS, Android, Firefox, Unity, Cocos2D, Titanium, PhoneGap, AdobeAir and independent frameworks. The Tappx campaign management dashboard makes participation simple. Once members have integrated a short SDK and set up a campaign, they can immediately begin exchanging ads with other members in the community, an intelligent algorithm matches apps with the best affinity and download ratio. Tappx is currently compatible with iOS and Android apps, with other operating systems to follow. For more information, go to www.tappx.com End
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