Samsung Offers Customised TV Solutions for SA Conditions

Dec. 17, 2014 - PRLog -- JOHANNESBURG, South Africa, December 17, 2014 – Samsung Electronics South Africa recognises the country’s challenges with regards to its electricity demand. The reality of load shedding and regular power outages in South Africa result in an inconsistent power supply, requiring solutions that are customised for the region.

“In response to this, Samsung recently introduced 'Multi Power TV', which provides consumers in South Africa with a stable TV viewing experience, even when there is an unstable supply of electricity,” says Ansgar Pabst, Business lead for TV/AV at Samsung Electronics SA.

With this product, consumers are now able to enjoy their TV viewing uninterrupted, by simultaneously being linked to both an AC (Alternating Current) power source from a common house outlet and a DC (Direct Current) power source through an alternative energy source. Multi Power TV also has the highest level of energy efficiency to maximise the effectiveness of power usage.

According to Pabst, Samsung's decision to develop a solution that answered South Africa’s needs began three years ago after it recognised the unique electricity circumstances faced by consumers. In many areas, outages are regular occurrences that can be made worse by frequent lightning and voltage that varies, sometimes significantly. This led to the development of Surge Safe TV, which forms an integral part of Samsung’s portfolio. This feature enables TVs to undergo power outages and over-voltage up to 500 Volts, as well as withstand lightning of up to 8 Kilovolts.

Triple Protector was also developed by Samsung over two years ago and applied to its entire line of TV models in South Africa. This function allows the device to endure not only voltage changes and frequent lightning, but also high humidity that is experienced during the rainy season. With Triple Protector, users can continue to watch TV in spite of heat of up to around 60°c and damp air with around 90% moisture.

Pabst concludes: “Samsung Electronics has been the number one brand in TV sales in the world for eight consecutive years. As one of the largest electronics companies worldwide, we are not only providing televisions with innovative features and refined design, but offering diverse localised solutions to satisfy specific regional requirements.  We believe that the localisation of products is key to achieving customer satisfaction and we will continue with our efforts to develop new technologies for all of our consumers around the world.”

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit www.samsung.com.

For further information, please contact:

Carmen Steynberg          Andra-Lee Shimmin

Epic Communications          Samsung Electronics South Africa

011 784 4790          011 549 1627

071 864 0266          082 553 2302

carmen@epiccommunications.co.za          andralee.s@samsung.com