Agency Urges Companies to Take Proactive Approach to Analytics

TROY, N.Y. - Dec. 16, 2014 - PRLog -- Advertising agency Burst Marketing released a white paper titled “Measuring ROI: The Marketing Metrics You Can’t Ignore.” The white paper delves into the importance of measuring marketing efforts in order to accurately determine the return on investment.

Available for download at burstmarketing.net, the white paper discusses the leading and lagging indicators of some of the most popular online marketing efforts, including websites, content marketing, social media. etc.

“Building analytics into every advertising campaign is an essential marketing tactic.” says Dave Vener, CEO of Burst Marketing. “Through analytics, you are able to gauge the campaign’s progress and determine which initiatives are the most successful, and which should be revisited. Furthermore, the analytics can help us better understand the target audience and adjust the campaign accordingly.”

To learn more about measuring ROI through analytics, download the white paper now at burstmarketing.net.

About Burst Marketing

Burst Marketing is a full-service, strategic marketing firm. Burst helps businesses reach marketing goals quickly and efficiently through various mediums, with a specialization in branding, web design, development, and search and content marketing. Learn more at http://burstmarketing.net.