JOY comes at a premium in 2015

GURGAON, India - Dec. 12, 2014 - PRLog -- BMW Group India has announced a price increase of up to 5 per cent across the BMW and MINI product range effective 1 January 2015.

Mr. Philipp von Sahr, President, BMW Group India said, “The success of BMW Group India has always been built on long-term thinking and responsible action. We want to maintain sustainable leadership in the Indian market with a strong brand and an exceptional model range with unbeatable product substance. With the price increase, BMW Group will maintain its premium positioning in the Indian luxury car segment.”

BMW dealerships display the BMW 1 Series, the BMW 3 Series, the BMW 3 Series Gran Turismo, the BMW 5 Series, the BMW 7 Series, the BMW X1, the BMW X3 and the BMW X5 which are locally-produced at BMW Plant Chennai. BMW dealerships also display the BMW 6 Series Gran Coupe, the BMW ActiveHybrid 7, the BMW X6, the BMW Z4, the BMW M3 Sedan, the BMW M4 Coupe, the BMW M5 Sedan and the BMW M6 Gran Coupe, which are available in the country as Completely Built-up Units. The BMW 6 Series Individual and the BMW 7 Series Individual can also be ordered as Completely Built-up Units. Taking a step forward in sustainable mobility, the BMW Group will also introduce the BMW i8 in India in 2015.

BMW India is the pioneer in bringing luxurious dealerships to India. BMW India has set a decisive course by setting up BMW dealerships of international standards across the country. BMW India has also set very high standards in service quality and customer care.

Currently, BMW India has 37 sales outlets in the Indian market across Delhi, Noida, Gurgaon, Faridabad, Mumbai, Bangalore, Mangalore, Indore, Chandigarh, Ludhiana, Hyderabad, Chennai, Coimbatore, Pune, Goa, Kolkata, Bhubaneswar, Ahmedabad, Surat, Kochi, Calicut, Jaipur, Udaipur, Raipur, Nagpur, Lucknow and Kanpur.

By end of 2015, BMW India will aggressively expand its dealer network by increasing the number of outlets to 50 across major metropolitan centers and emerging markets in India.

The BMW Group introduced MINI as a premium small car brand in India in 2012. Presently, the MINI model range in India includes the MINI 3-door, MINI 5-door, MINI Convertible and MINI Countryman. MINI India has established four exclusive outlets – Bird Automotive (Delhi), Infinity Cars (Mumbai), Navnit Motors (Bangalore) and KUN Exclusive (Hyderabad).