The Impact Of Food Packaging Labels : How Do They Mislead The Customers?

MIAMI - Dec. 12, 2014 - PRLog -- Recently, a shopper visited a grocery store in New York as she was in search of a perfect cereal pack for her kid and in one of the boxes, it was labeled with the packaging label “Helps in lowering the cholesterol level”. Luckily, she seemed to be a sensible customer, indeed, who had the common sense to think that eating cereals cannot have any impact on cholesterol content and that too, within a limited period.

This is what, is clear from the instance: Foods are labeled with packaging labels that makes the customer totally distracted and confused over the nutritional content; many of them are presented with eye-catching, carefully worded and nutritionally claimed labels that it urges the customers to buy the products, without any sign of suspicion.

The Food and Drug Administration Department, recently held a survey, about the great impact of food packaging labels on the public and many of them have approved of the fact that they strongly rely their belief on the content, especially if they are government approved and certified. Therefore, it is crucial to standardize the presentation of the labels that would not mislead the customers in a bad way.

Producing labels is a trade!!
According to the 1990 Nutritional Labeling and Education Act, it is necessary to display the ingredients in the outer pack of the content; when this rule was introduced, the processed food makers were all ready to do something “creative” with the labeling regulations. For example, they introduced the term “0 Trans fat” in the outside pack of the biscuit, the food manufacturers very well knew that it contained other ingredients like 28 grams of fat and 20 grams of saturated fat. If they add a single micronutrient to the food, it would be labeled as “packed with antioxidants and contains vitamins”.

Misleading the customers with help claims

Doctors strongly disapprove of the fact that a particular ingredient in a processed food can help in treating a disease; for example, the presence of calcium. Unless we take the medicines in natural form, they are not going to fight our health problems. And according to them,

“ People usually come to treat for diseases, not because of the deficiency, but because of the excess of some of the contents.”

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