Effectively selling and communicating in a digital world - Panel discussion with Inbox America

NEW YORK - Dec. 6, 2014 - PRLog -- New York, NY – HSBC and the French American Chamber of Commerce of New York (FACCNY) hosted a Breakfast Panel Discussion to address “Effectively Selling and Communicating in a Digital World”.

Yoni Elmalem, Head of U.S. Office, INBOX GROUP and other panelists from branding and social media companies offered their perspectives on online to offline strategies to acquire, retain customers, and measure brand influence on social media.

“The best companies in the marketplace are companies that know their customer the best. Personalization is everywhere, so customer knowledge is key to increasing sales,” said Elmalem.

Inbox provides key customer insights to retailers such as frequency of visits, purchases, and channel usage.  We also suggest products that would surprise and delight clients. Understanding the customer habits and possible desires are key to driving engagement and desired actions.

“Inbox's services are aligned with the needs of today's retailer,” said Susanna Klein, a fashion sales expert who held leadership positions for Chanel and Oscar de La Renta. “It is too expensive to connect with consumers to leave decisions up to a guessing game. Quantifying trends of the shopper is the first step to take measurable business actions in the digital world.”

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About Inbox America

Inbox is a customer-centric consulting firm that combines marketing and predictive analytics to provide customized solutions for data-intensive organizations. Inbox employs marketing and research professionals to design solutions to advise both private and public sector clients on how to meet the complex ever changing needs of their customers.