Friso Initiates Activation Drive In Riyadh and Jeddah To Strengthen The Bond With Consumers

DUBAI MEDIA CITY, UAE - Dec. 6, 2014 - PRLog -- Friso Initiates Activation Drive In Riyadh and Jeddah To Strengthen The Bond With Consumers

Friso, FrieslandCampina’s premium child nutrition brand today announced the activation drive in Riyadh and Jeddah to engage consumers with visual, audio and other sensory tools. Each designated activity area would have engagement tools such as Cut Outs, Coloring Books, Photo Frames, Puzzles, Paper Bags, Balloons and Face Painting. The mothers to be will also have an opportunity to seek the Nutrition Specialists’ advice highlighting the required nutrients during pregnancy as well as the importance of breastfeeding.

Dr, Essam Elkafrawy, Business Manager- IFT, FrieslandCampina Middle East asserted, “We are proud to announce this engagement drive and reach out to our loyal consumers. Through this drive we plan to share educational information and in return archive the valuable feedback provided by our consumers to further the cause of child nutrition. Friso is committed to make sure that a child gets all the necessary nutrients and thereby enjoying every step of his growing up days. The activation will pave way for a long lasting relationship with our consumers.”

The selected venues for the activation drive are as follows- Red Sea Mall (2 Days), Andalus Mall (4 Days) and Serafi Mall (2 Days) in Jeddah; Panorama Mall (2 Days), Granada Mall (2 Days) and Hayat (4 Days) Mall in Riyadh; Mecca Mall (8 Days) in Mecca.

About Friso:

Friso Gold is a global brand specially formulated to meet the nutritional demands of your growing child and to build his overall development for him to explore the world more together with you. It contains essential nutrients to support your child’s physical and mental development and to ensure better digestion and support the Natural Immune System.

For further information please visit: http://www.frisoarabia.com

Issued by Landmark PR & Event Management

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