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Follow on Google News | Alchemy Global Announces Opening of London OfficeInternational Expansion Continues Alchemy Global’s 2014 Growth
By: Alchemy Global Holdings LLC Several of the firm’s shareholders are based out of London, including Hall of Fame tennis player Boris Becker; Terry Byrne, Chairman of 1966 Entertainment and former manager of soccer icon David Beckham; Russ Lindsey, former co-founder of talent agency James Grant, and Ross Westgate, a former Presenter for CNBC. The expansion into London by Alchemy represents the first step in building out a platform to service clients and investors on a global basis. The company has already seen tremendous deal flow from the market, and has established relationships within the investor community that has been very receptive to investing in the sports and entertainment verticals. Based in the Mayfair business district, the firm’s efforts will be led by Michael Humbert, who will transition to Alchemy after working with Boris Becker's Private Office in London. Michael's previous experience includes over ten years operating cross-border in the alternative investments industry and family office market. “We have been extremely impressed with the level of activity we have seen in London throughout 2014” commented Andy Brusman, CEO of Alchemy Global. “Formally opening an office here makes tremendous sense. Our business model is a great fit for investors such as family offices to access deals on a direct basis. Combined with a vibrant market for emerging sports and entertainment companies, we expect London to be a very important market for us”. Since its launch in Spring 2014, the Alchemy client roster has grown to include Storelli Sports, Apera, TriHabitat, MOBS, Tesh Sports, and Endeavor Performance. It is anticipated that Alchemy will be announcing several new client engagements prior to the New Year. To learn more about Alchemy Global Holdings, LLC, please contact Andy Brusman at abrusman@alchemyglobal.com or call +1 843-654-9365. ### ABOUT ALCHEMY GLOBAL HOLDINGS, LLC Alchemy, headquartered in Charleston, SC with offices in Portland and Baltimore, is the first dedicated investment portal operating under Title II of the Jobs Act focused on Sports and Entertainment. The company facilitates funding and business solutions for companies in sports and entertainment, which include consumer products, services, content creation, media, intellectual property, wellness and technology. The company's management team has significant operating experience and expertise in building and growing businesses around the world. They leverage this expertise in developing product differentiation, diversified customer bases, strong management and financial performance for its clients. Investors in Alchemy include some of the savviest entrepreneurial minds in sports and entertainment as well as athletes turned entrepreneurs Greg Norman, Jim Courier and Boris Becker. ***Alchemy Global Holdings, LLC (“Alchemy”) End
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