“Evolutionary Change” in Consumer Spending Means Growth for Online Retailers

Dec. 3, 2014 - PRLog -- The National Retail Federation reports that brick and mortar shoppers spent only $380.95 on average this year for Black Friday, a figure significantly lower than the $407.02 spent at the same time last year (https://nrf.com/news/thanksgiving-weekend-shopping-the-numbers). While the data points to an overall drop of 11% or 50.9 billion dollars, the number of online shoppers grew, rising an astonishing 32% according to data analysts at comScore (http://www.comscore.com). In fact, both Thanksgiving and Black Friday translated into over $1 billion in desktop spending from consumers who preferred to avoid the crowds but still wanted to take advantage of the holiday sales.

For many pundits, the data is clear. For boutique online marketing strategists at eMarketing Solutions, companies must show up in the local online search results to reach these willing consumers. “Local SEO has never been more important, and I think Black Friday’s online growth demonstrated that quite well,” says company spokesperson Peter Thomas. “Our clients are reporting that their online sales and leads are really through the roof at this point.”

For many experts within the retailing industry, the days of standing in line on the day after Thanksgiving are over. “Shoppers are moving to their desktop and mobile devices to make their holiday sale purchases,” Thomas explains. “Even local consumers interested in patronizing a business in person will now consult their computer before visiting a nearby store. Whether it’s to check hours or see what they have on sale, they expect these companies to show up online,” he adds.

With a variety of packages available, an emphasis on customization, and a reputation for superior service, eMarketing Solutions has become the answer for more and more businesses across the country seeking success with local SEO. “We’re excited about the holiday season,” says Thomas, “and helping our clients continue to succeed online.”

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