Home Care Association of New York State Hires Burst Marketing

Dec. 3, 2014 - PRLog -- Home Care Association of New York State (HCA) hired healthcare marketing agency Burst Marketing to design and build a new website, and also upgrade its member management database.

The association is turning to Burst Marketing to help attract and retain members. The agency plans to create a better user web experience and increase engagement of site visitors to achieve this goal. Burst Marketing also plans to organize and display HCA’s library of content to make it easily accessible to visitors. Once this is set up, the association will be able to implement content marketing to drive more traffic to its site.

“HCA is doing a lot of things right when it comes to brand journalism, but the current layout of its site isn’t ideal in terms of accessibility,” said Dave Vener, CEO of Burst Marketing. “We’re looking forward to making the most of this great content and setting up revenue opportunities for the association through sponsorships. We’ve introduced this functionality to other trade associations and we’re excited to bring this thinking to HCA.”

In addition to the new website design, Burst Marketing will upgrade HCA’s member management database and integrate it with the new site to save the association time in administrative tasks.

About Home Care Association of New York State

HCA represents more than 400 home care providers in New York State, and the nurses, therapists and home health aides who provide at-home care to patients who require long-term care or need post-acute care after a hospital visit. It also serves as an advocate for members with policymakers in Albany and Washington. Learn more at http://www.hca-nys.org

About Burst Marketing

Burst Marketing is a full-service, strategic marketing firm. Burst helps businesses reach marketing goals quickly and efficiently through various mediums, with a specialization in branding, web design, development, and search and content marketing. Learn more at http://burstmarketing.net.