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Follow on Google News | Rainbow Milk Launches ‘Proud to Be Part of Your Life’ CampaignRainbow Milk Launches ‘Proud to Be Part of Your Life’ Campaign in Conjunction with UAE’s 43rd Anniversary
By: Rainbow Milk Rainbow Milk, one of the legendary brands of FrieslandCampina Middle East, part of Royal FrieslandCampina- The ‘Proud to Be Part of Your Life’ Campaigndraws inspiration from the fact that Rainbow was one of the first multinational brands to be introduced into the Arab world back in 1955. . Today Rainbow Milk is loved by many United Arab Emirates consumers and with the ‘Proud to Be Part of Your Life’ Campaign Rainbow wants to assert that Rainbow is proud to be part of UAE country and culture. The month long ‘Proud to Be Part of Your Life’ Campaignwill unite and fill the hearts of locals, expats and retailers/ operators with pride. As Rainbow Milk is proud to be a part of the consumers’ lives for almost 60 years, it wants to infuse a sense of pride among people for the nation, community, family. . The ‘Proud to Be Part of Your Life’ Campaignconsists of different activities in malls and in a daily pop up roadshow with the Rainbow campaign bus. You can relive the United Arab Emirates past and present in an exciting virtual reality experience, with Oculus Rift, or win gifts in the tweet vending machine. It is the first time this virtual reality technology is used in a marketing campaign in UAE. All will be available in Arabian Center Mirdif, Dubai and Marina Mall, Abu Dhabi from November 28th to December 4th 2014 or from December 2nd to Monday 8th in the pop up bus roadshow on locations like Global Village and Mamzar Park. All these exciting activities will bring people of UAE together in celebrating the Pride of UAE. Everyone in the UAE is welcomed to join the ‘Proud to Be Part of Your Life’ Campaign in creek park, Sharjah Cornish, open beach Jumeirah on 2nd December. Full details are available on rainbow Facebook page Hein Raijmakers, Regional Marketing Director, at FrieslandCampina said, "Rainbow Milk has a long history in the UAE and we share a close relationship with many generations. Now with the launch of the ‘Proud to Be Part of Your Life’ Campaign we are celebrating the bond of togetherness and magnifying the national spirit of the UAE. In spirit and truth, Rainbow plans to be a part of the nation- wide festivities during the 43rd anniversary of the UAE’s founding. We also take this opportunity to extend our heartfelt congratulations to the President Sheikh Khalifa, and Vice President, Prime Minister and Ruler of Dubai, Sheikh Mohammed bin Rashid, as well as the Supreme Council Members, all Rulers of the emirates and the people of the UAE.” About Rainbow Milk: Rainbow Milk stands for health and vitality offering a range of long life dairy products and derivatives including long life milk, milk powder, evaporated milk, sweetened condensed milk and cream. The brand has been active in the Middle East for decades and has won the heart of many consumers, not just with its broad range of dairy products but also with its rich, nutritious and loveable taste. Rainbow products contain up to 27 essential vitamins and minerals and are produced according to ISO standards. Issued by Landmark PR & Event Management For press information contact: Nehal Saab Khaled Abou Hichme Account Director Account Manager Tel.: +971 4 3912546 Tel.: +971 4 3912144 Email: n.saab@landmark- End
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