Pop-up Shops Participate in Cyber Monday -- Pop-up Style

PopUps Across America to offer national on-line platform for local pop-ups to do Cyber Monday the pop-up way -- via intra-day flash sales!
 
CHICAGO - Nov. 28, 2014 - PRLog -- The headlines in the national news are daunting — “Millions to shop at Amazon, Walmart, Target on Cyber Monday”

Many of these mega-retailers’ products will be identical — same merchandise, same designers, same shipping.  What they plan to compete on is price.

How does a small local pop-up shop possibly compete with such retail behemoths?

There's only one way: by offering more exclusive, one-of-a-kind items at prices that already reflect great values.

Some of these pop-up stores have been banded together by social media pop-up marketer PopUp Republic (www.popuprepublic.com) and will be taking on the big boys online on PopUps Across America, an etailer marketplace reserved for the unique items available only at pop-up shops across the country.

“We’ve had over 7,000 pop-ups listed on our national pop-up directory this year, and I have to say no two have been alike,” said Jeremy Baras, PopUp Republic’s CEO.  “So we decided that for this shopping holiday, and beyond, we’ll provide an on-line platform not only for our merchants, but also for consumers who still want to discover and explore exclusive curations,” Baras said. “We intend to cater to trendsetters, not trend followers.”

Launched in November, PopUps Across America features brick-and-mortar pop-ups that are taking place coast to coast.  The webstore already boasts hundreds of exclusive items, personally designed or collected by pop-up merchants.

“Call them “Click-and-Mortar,” Baras continued, “as now these physical pop-up shops can extend their reach beyond their local neighborhoods and can sell their items on-line nationwide.” In fact, said Baras, some are joining the Cyber Monday tradition and offering further discounts and specials, notwithstanding their already value-driven prices. “Specials drive sales, and they add to the buzz that already exists when shopping at pop-up stores,” he said.

In keeping with the pop-up flash sale custom, PopUpsAcrossAmerica.com will offer intra-day specials, some lasting as little as five minutes.  Customers should stay closely attuned to PopUp Republic’s twitter page, @PopUpRepublic, to follow Monday’s flash sales.

As PopUp Republic’s motto says, “Life is full of once-in-a-lifetime opportunities”….especially on Cyber Monday.

Contact
Jeremy Baras
jbaras@popuprepublic.com
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Tags:Cyber Monday, Small Business Saturday, Pop Ups, Retail, Shop Local
Industry:Deals, Retail
Location:Chicago - Illinois - United States
Subject:Events
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