Online Jewelry Market Growing in Double Digits

DELRAY BEACH, Fla. - Nov. 27, 2014 - PRLog -- The growth of jewelry companies online has been phenomenal especially in the last two years since 2012.  The U.S. online jewelry sales are now 13 percent of the overall market. It comes to about $4 billion out of the approximately $30 billion jewelry market in the USA. Online jewelry shopping is driven mostly by factors of price benefit, convenience, choice and ease of customization.

Making waves in the online jewelry market with brand power and customer focus is Vixity. The US-based jewelry power house has become the favorite online jewelry for brides, tourists and the fashionistas worldwide.  It offers engagement rings, beautiful wedding rings and custom jewelry to indulge in.

Vixity with its vast range of jewelry is remarkably ahead of the peers. From classic, timeless pieces it has edgy stuff too. Vixity houses many curated collections covering engagement, bridal jewelry, fine jewelry and fashion jewelry.  Customers also shop at Vixity for bridal registry, home decor, and gifts for brides, grooms, and for purposes of bridal parties.

Steady Success

According to Vixit founder Mindy Zwerin, “Vixity is very successful because it treats jewelry as a medium of expression and allows every customer to discover one-of-a-kind piece that expresses his or her personality”.

With focus on quality, Vixity offers unsurpassed service and attention and cares for customers with delightful experiences in terms of shopping both online and offline.

It has been a benchmark for beauty and value added crafted Jewelry to clients who had been satisfied by the acquired old world skills blending modern technology and precious metals and gemstones.

Online of buying jewelry has extended to branded jewelry, gems-studded jewelry, jewelry for fashion, lightweight designs. Jewelry sales mirror online migrating trends. The main customers of online jewelry websites are people needing affordable jewelry.  That population is increasing. In terms of demand items such as rings, pendants and small bracelets are ahead. There are also branded brick and mortar jewelers now boosting their online presence.

Large collection

Most online sites are shopper friendly. They showcase a wide range of items unlike limited stocks in retail stores. A majority of online jewelry sites also search tools for different types of jewelry in terms of price and material parameters.  Every piece is accompanied by information about height, weight, type making charges, certification, and images including videos. The founder of Vixity aims to make the brand the Top 5 online jewelers in the world by 2020.

Website: http://www.vixity.com/