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Follow on Google News | Samsung Electronics Partners with Christie’s to Unveil Special-Edition Artisan Curved UHD TVSamsung ., announced a partnership with Christie’s to auction a stunning, gold lacquer-painted 78” Curved UHD TV. The beautiful piece combines innovative technology with intricate design, and will be on public display during the pr
By: samsung “The Samsung Curved UHD TV is an artistic creation, but this collaboration with Sung Yong Hong elevates it to a true work of art,” said KK Park, Executive Vice President and head of Sales & Marketing, Visual Display Business, Samsung Electronics.” Hong was commissioned by Samsung for his expertise in Ottchil, a Korean lacquer painting technique that dates back to the Neolithic Era, and for his ability to apply a traditional art form onto modern materials. Just as it was once used to preserve valuable ancient artefacts, Hong’s use of Ottchil was deliberate and symbolic – to preserve those cherished moments of entertainment that TV delivers. The cutting-edge TV was designed by Korean artist, Sung Yong Hong in connection with the theme, “Memory of TV.” It features iconic scenes that the television shares with the public, which are brought to life through intricate gold-lacquered paintings on the TV’s rear face. "We are always looking for distinct premium pieces, and Samsung has truly delivered with its one-of-a-kind artisan Curved UHD TV,” said Eric Chang, Deputy Chairman of Christie’s Asia. “The design is breathtaking, and we are excited to present such a unique product – our first-ever home electronics product for auction – to our valued guests and clients.” The one-off Curved UHD TV will be displayed among other art by leading Asian artists at the Hong Kong Convention and Exhibition Center, West Wing Hall, beginning November 20. End
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