Proof Management Anticipates Holiday Marketing Trends

FARMINGTON HILLS, Mich. - Nov. 26, 2014 - PRLog -- Lindsay, the firm’s director, stated that her team has been researching and forecasting what will drive marketing success during the 2014 holiday shopping period. As with every year, most shoppers will do the vast majority of their holiday shopping between Thanksgiving and Christmas. In particular, Black Friday, the day following Thanksgiving, will play a major role. However, the way consumers and brands interact continues to evolve. According to Lindsay, it is essential that every business that sells to consumers develops a marketing strategy that will guide efforts during this critical time.

“This year’s holiday shopping season is going to be short, with only 26 days between Thanksgiving and Christmas,” she stated. “However, as store hours and the number of deals increase, it will likely be very intense. To stay ahead of the game, all business leaders should define clear plans for how they will handle the final months of 2014.”

One important trend will be the continually increasing access to information during shopping. This is driven by the large number of smartphones used by consumers. They will be checking for the latest deals, finding the best stores, and seeking feedback on products and retailers all in real time, according to Lindsay. This means that businesses need to ensure that they are providing an excellent quality of service and are actively providing the types of information and content that consumers are seeking. “It’s important to stay ahead of the game. We encourage every business to make sure consumers have easy access to promotions and store locations.”

Proof Management Examines Personalized Consumer Engagement

Beyond just accessing information, consumers will also be seeking a more engaging and rewarding buying experience, according to Proof Management’s team. This means they are expecting to have information that is directly relevant to them. As such, mass advertising will be less powerful than in previous years. This can be accomplished by digital, tailored outreach; however, it will also be important to in-store promotions to directly address the needs of buyers.

“Shoppers are no longer content with the most convenient stores,” stated Lindsay. “They want to have a great experience while they are buying for the holidays. They are also educated and know exactly what everyone is saying about each new product and store. This can be a great thing for businesses, as long as they stay on top of the spread of information with proactive planning and deliberate use of resources.”

About Proof Management

Proof Management is a high-performance interactive marketing firm dedicated to outstanding service. Their team of skilled and versatile branding specialists applies a dynamic promotions approach that ensures immediate impact and lasting connections between companies and customers. By combining precise planning with efficient implementation strategies, Proof Management drives brand growth while providing a high return on investment. The firm is a community-oriented organization that maintains a commitment to giving back. By participating in wide-ranging philanthropy initiatives, Proof Management supports the regions that have enabled their success.