J. Mason Inc. Highlights 2014 Holiday Marketing Trends

NEW YORK - Nov. 26, 2014 - PRLog -- “We work with consumers every day to provide them with quality products and services, and to help connect them with our clients,” stated the firm’s director of operations. “This holiday season we are watching out for these highly anticipated trends to help us make the most of this time of year on behalf of those we serve.”

J. Mason Inc.’s director confirmed that frequently used mediums, busy timeframes, and brand loyalty are among the issues he is investigating. “There is a lot to monitor, but I’m confident that my team and I are a step ahead of the competition.”

J. Mason Inc. Details Contributing Factors to Promotional Initiatives This Holiday Season

“There is no doubt, for instance, that mobile marketing is more important than ever this year,” said the director of operations at J. Mason Inc. “Whether they are researching or making purchases, buyer’s smartphones are always on hand. In other words, the lack of a mobile site or a slow-moving one can be catastrophic for business.” He also confirmed that consumers spend an average of 15 hours using apps and mobile sites for their holiday shopping, and in this time they are using store locators as well.

“It is also important to note that holiday discounts seem to begin earlier and earlier every season,” he continued. “The impact of Black Friday is slowly fading as promotions are stretched throughout November. In fact, approximately 29% of consumers get started before Halloween. Other important business days include December 21 and 23. Furthermore, Fridays and Saturdays are the busiest for on-site purchases while Tuesdays and Wednesdays are the most popular for online purchases.”

Possibly the best news of all, according to the company director, is that consumers are generally impartial to specific brands. This means that businesses are better able to sway the public, as long as they take advantage of the best platforms. For example, YouTube is an influential means of promotion. He reported that deals such as free shipping opportunities are particularly impactful as well.

The director indicated that there is much more to keep in mind. “Customer reviews have been proven to hold a great deal of merit, so it is essential that businesses maintain a presence on social media platforms and sites such as Yelp! By responding to all types of reviews, brands gain more respect and credibility.”

He also pointed out that social media is excellent for generating leads and it is an invaluable marketing tool. However, it does not result in more profits than email. “Don’t underestimate the power of email marketing,” concluded the organization’s director. “Regardless of the type of content being used, however, it should always be engaging and relevant. The ultimate goal should be to humanize brands to consumers; allow them to get to know one another and to establish trust. This is the truest form of engagement and loyalty.”

About J. Mason Inc.

J. Mason Inc. produces interactive promotional campaigns that deliver consistent results for businesses of all sizes. By applying in-depth planning to a dynamic strategy, their highly-skilled team members design customized initiatives that leave a lasting impression on each client’s ideal audience. This approach leads to long-term connections between brands and consumers while providing a high investment return. As J. Mason Inc.’s reputation as an industry leader rapidly grows, plans are being made for future expansion into new markets. For more information about the firm’s unique, results-driven approach, visit their website today.