Witherspoon Rose Garden Blooms with Media Partners' Advertising and Marketing Direction

RALEIGH, N.C. - Nov. 26, 2014 - PRLog -- Raleigh, N.C. (November 26, 2014) –  Witherspoon Rose Culture hired Media Partners, Incorporated (MPI) earlier this year to rebrand and promote the company’s growing service areas in the Carolinas and Virginia.  The initial scope of work included brand research, the design of a new catalog, as well as creative materials for both traditional and social media. Now, MPI is helping Witherspoon to sell Christmas trees and stimulate holiday gift giving. In fact, they are giving away Christmas trees this year with the purchase of a one-year rose maintenance service contract.

“Witherspoon has a long legacy of expertise in fine garden design and professional year-round service,” said MPI Partner Nancy Bono.  “MPI was chosen to reposition the brand, leveraging family history and a niche culture to introduce an easy way to own and care for a beautiful rose garden. In doing so, we have helped them to identify a new customer base for their tradition. And, as a jumpstart incentive for this new audience, we’re giving trees away.  Delivery too.”

Witherspoon Rose Culture is an award-winning regional rose garden business in Durham and Charlotte, NC that spans three generations of family.  Originally started in 1951 by Bob and Thelma Witherspoon, the tradition has continued with daughter Rhonda and son-in-law David Pike. Now their children, son Taylor and daughter Mary Alice, are leading the business growth and marketing focus.

MPI continues to reposition the company with an invitation to “Join the culture,” a culture accented by an appreciation for timeless beauty. For the novice or avid rose gardener, the company sells premium quality rose bushes through garden shops and an online catalog.  With two full garden locations in Durham and Charlotte, six maintenance service hubs and three express locations, Witherspoon services nearly 2,600 rose gardens across NC, SC and southern Virginia.

“We’re honored and proud to have been chosen by Witherspoon as their marketing and advertising partner,” said MPI Partner Sal Conino.  “We’re looking forward to helping the business with a plan that creates more effective exposure for the brand – during the rose growing season, and beyond.”

About Witherspoon Rose Culture

Witherspoon has been enhancing the lives of others through the outstanding care of one of God's finest creations, the rose since 1951. We install and maintain premier rose gardens and provide premium rose bushes so that you can surround yourself in the comfort of your own rose garden. At Witherspoon, we KNOW roses. Many favorite spots in the Triangle that have Witherspoon Roses include:  The Raleigh Little Theatre, the Stroud Garden in Chapel Hill, the First Baptist Church in Durham, and Duke Chapel are all known for blooming Witherspoon displays.

To learn more about Witherspoon Rose Culture, visit witherspoonrose.com.

To secure your Christmas tree, visit Witherspoon Rose Culture in Durham - November 19 – December 25.

3312 Watkins Road, Durham, NC 27707

About Media Partners, Inc.

Founded in 2000, MPI is a media marketing agency that has experienced strong growth in recent years, with key account wins and deepened, long-term client relationships. The agency has established itself as a formidable player in the region with strong capabilities in healthcare, education, retail, and media—specifically offering marketing support to a number of broadcast outlets in North Carolina and Virginia.   It blends the best of boutique and full-service agencies by offering clients a partnership of creative design and integrated thinking at every turn.  With talent and expertise from senior partners, MPI is a media company that understands marketing.  To learn more about MPI and mindfulmediamarketing,visit http://www.mediapartners-inc.com or connect with Media Partners-Inc. on Facebook.