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Follow on Google News | Twitter Can Help Retailers Ring Up Holiday SalesRetailers are always looking for ways to ring up more sales during the holiday season. Twitter marketing app SocialCentiv offers 5 ideas to help store owners with a #jolly holiday campaign.
By: SocialCentiv Dallas (Nov. 25, 2014) – The holidays are here, and businesses everywhere are working to attract shoppers to their stores. And with nearly $617 billion in estimated sales (Shop.org), it’s no surprise that businesses are getting better and better at using a sophisticated marketing mix to create extra jingle. That mix includes social media, mobile and digital campaigns. In fact, Shop.org (https://nrf.com/ “Twitter is especially geared to help business owners target customers,” says Bernard Perrine, CEO and cofounder, SocialCentiv, a patented Twitter marketing app to help businesses find new customers. “With keywords, shops can find out who is looking for their merchandise via Tweets. When they find someone, they can Tweet directly back with an offer or discount to get that customer in the door.” Looking for ideas for a #jollyholiday Twitter campaign? Try these five: 1) Use a holiday-themed contest to increase engagement. Twitter and its hashtag language are especially great for creating a network around a contest. Ideas are limitless – anything that provides a good incentive (like winning a holiday gift set) and incorporates a hashtag works well. This will get more people engaged, make your business more visible via Twitter and increase purchases. 2) Promote holiday specials. More than 90 percent of users say they follow businesses on Twitter to get discounts and promos (MediaBistro) 3) Increase sales and engagement with “Twitter-specific” 4) Engage your Twitter community with the excitement of the season! Most shoppers love a little holiday cheer. Celebrate the season with your customers and post holiday-spirited, shareable images via Twitter. Customers are likely to favorite and Retweet images, drawing more visitors to your Twitter profile and increasing the chance of holiday sales. 5) Leverage Tweets – both positive and negative – about great holiday purchases, shopping experiences and highlights from followers suggesting others buy from your shop. Twitter’s primary purpose is for users to share thoughts, experiences and ideas through the platform. If you have great customer service, good deals and cool merchandise, you are likely to read about it. Join in the conversation with hashtags, Retweets, replies and favorites. If negative comments pop up, take the chance to apologize, offer a second chance or improve – never be a Snarky Twitter Grinch! About SocialCentiv In August 2014, HipLogiq integrated its portfolio of Twitter marketing applications under a single product line, SocialCentiv. Now, businesses can visit SocialCentiv.com and find a user-friendly, do-it-yourself Twitter marketing tool that makes it easy to create a campaign that tracks keywords and reaches relevant consumers with greater precision by targeting local Tweets. You can be part of the most relevant Tweets as they happen, spot opportunities first, and make a name for yourself with SocialCentiv. Since Many 2013, SocialCentiv has received $12M in two rounds of funding. For more information, go to www.socialcentiv.com, like us on Facebook and follow us on Twitter. For more information, contact Karen Carrera, TrizCom, 972-207-1935, karen@trizcom.com or @kjcarrera. End
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