Regal Marketing Solutions Forecasts 2014 Holiday Trends

RANCHO CORDOVA, Calif. - Nov. 25, 2014 - PRLog -- Regal Marketing Solutions, a west coast-based interactive marketing firm, follows store trends in order to help clients best position their brands during this prime retail season. Kristina the company’s director of operations, advised that shoppers can expect to see retailers devoting more effort to provide exceptional customer experiences this holiday season.  Many outlets have increased their teams to accommodate more people with both assistance and expedited check-outs.

Kristina also noted that most stores and malls have extended their hours, with some open for 24 hour stretches at various times during the upcoming months. As Kristina noted, many e-retailers and shippers are also reinforcing their teams and processes to ensure that last year’s late order shipping issues are not repeated this December. “We expect this to be a very successful season for both shoppers and the public’s favorite brands.”

One of the most important adjustments she is advising for her clients is to ensure their online presence is robust and fast enough to accommodate the large influx of savvy consumers. “Today’s shoppers do a lot research online before and while they shop in store, which means companies need to be on the ball when it comes to their website’s functionality and the information they present there. Additionally, they need to ensure they respond in a timely and professional manner to online reviews and customer concerns. People put a lot of stock in what other consumers are saying about a given product or service, making social media more important than ever before for brands large and small.”

Regal Marketing Solutions Predicts Tech-Heavy Holiday

Regal Marketing Solutions’ director anticipates that the 2014 holiday season will be dominated by affordable tablets, a child’s version of the highly-awaited Apple Smartwatch, and merchandise from the Disney movie Frozen. According to the company’s research, hi-tech devices for all ages are expected to be among the most sought after gifts this season.

In addition to the popular Apple products, including the new iPhone 6, Amazon’s entry-level Fire HD is anticipated to gain consumers’ attention. The six and seven inch tablets, ranging from $99 to $139, contain a quad-core 1.5 Ghz processor. Kristina noted, “Fans of selfies will love the front and rear facing cameras, as well as the unlimited photo storage on Amazon’s cloud.” Additional Fire HD products are available, including a child-friendly tablet and one with a more powerful processor.

Kristina explained the firm’s interest in holiday trends. “As a company, we work closely with consumers as we promote our clients’ products,” she stated. “We choose to stay abreast of the most popular trends, especially entering this busy retail season, so that we can provide our clients with information they need to maximize revenue.”

About Regal Marketing Solutions

Regal Marketing Solutions is a leading provider of dynamic promotional campaigns. The firm’s team of talented branding specialists combines targeted research with outstanding service to place each brand they represent in front of its ideal audience. This fosters mutually-beneficial connections between clients and their customers to deliver a high investment return. At the core of Regal Marketing Solutions’ values is a community-oriented perspective. The firm is involved in a wide variety of philanthropy initiatives and is committed to giving back to every region in which they work.