Results Consulting Group on 2014 Holiday Marketing Trends

WEST NORRITON, Pa. - Nov. 25, 2014 - PRLog -- While the holidays are still a few weeks away, many consumers are already preparing for the biggest shopping season of the year. “Surveys show that one in three shoppers start buying for the holidays after Halloween now, not Thanksgiving,” explained Mike, Results Consulting Group’s director of operations. “We’ve been working with these customers every day to provide them with quality products and services, and also to spread the word about these phenomenal products for our clients. This holiday season we are ready for the trends in both marketing and consumer behavior that will help us make it the most wonderful time of year for our clients.”

Results Consulting Group on Catering to Mobile Consumers

“There are some definite trends in consumer behavior for which we at Results Consulting Group are prepared,” proclaimed Mike. “First and perhaps most importantly, shoppers are more connected and informed than ever before. Last year, over half of all retail customers were using some sort of mobile technology while they were shopping to find the best deals and to learn more about the products they were looking to buy, so we can expect that number to be even higher this year.” Mike further explained that more Americans own smartphones than any other kind of phone (traditional or cellular), making a focus on mobile marketing presence an absolute imperative for a successful season.

To capitalize on this, Mike says that businesses need to market with the mobile consumer in mind. “Customers are visiting websites while they shop, so a Web presence needs to be mobile-friendly. A buyer looking to make a purchasing decision immediately is not going to wait patiently while a sluggish, outdated website loads on his or her phone.” Mike explained further that 70% of mobile customers make a purchase within one hour of finding information on the product or service they are interested in buying.

In addition, mobile coupons are a consumer-friendly way to incentivize a purchase. “Coupons that can be used from a mobile are 10 times as likely to be redeemed as other kinds of coupons,” Mike stated.

Results Consulting Group on Social Media Strategies

The other consumer behavior Mike and the team at Results Consulting Group are planning for involves the way customers seek active, real-time feedback. ““Research shows that over 90% of shoppers look for reviews before making a purchase, and almost 80% of consumers trust those reviews more than they trust paid advertising,” Mike explained.

“Combine that with the fact that over $650 billion will be spent on social media advertising this year, and that means that any intelligent promotional campaign is going to require a social media strategy.” Mike suggests having a presence on Yelp! and other online review sites, but the big player is still Facebook. “This year, 92% of the online advertising money is going to Facebook, which makes that the most important place to focus. Other sites show promise, but not this year.”

Mike offers a word of caution about the new trends, however. “Social media and mobile are definitely the standout strategies, but good old-fashioned email marketing and great customer service are still good tactics as well. Eight times as many online sales come from email marketing than from social media advertising, making that an important source of revenue.”

About Results Consulting Group

Results Consulting Group is a high-yield marketing firm that develops dynamic on-site promotional campaigns for firms new and well-known. The firm uses current research on consumer behavior and market trends to develop focused, unique, and effective marketing programs. Their brand ambassadors have a proven track record of success creating a personal connection to the brands they represent, and as a result the firm is recognized as a leader in the industry.

Results Consulting Group is known for increasing brand awareness and profitability. The firm embraces growth and development to exceed the expectations of their clients. To find out more about Results Consulting Group and their services visit resultsconsultinggroup.co.