Project House Health to speak at Social Media in the Pharmaceutical Industry Conference

LONDON - Nov. 25, 2014 - PRLog -- SMi is delighted to have Sinem Erentürk, Head of Health at Project House Health, speaking about how to leverage social media to empower healthcare professionals at its 7th annual Social Media in the Pharmaceutical Industry conference taking place 21-22 January 2015 in London, UK.

Sinem will discuss healthcare professionals' transformation from the practical world to the social and digital one, highlight the impact of digitalisation on consumer behaviour that is in turn affecting the healthcare professionals' approach and will analyse portals that connect healthcare network activity.

This event provides the perfect opportunity to learn about regulatory insights, listen to relevant case studies about Wikipedia and Tweetchats that are driving forward healthcare innovation and assess the vision of social media for 2015. Furthermore, it will explore topics such as the consumer focussed approach and mobile & website advances. Register now to join experts in the field and gain insight into this pertinent topic.

Reasons To Attend in 2015:

• Gain an understanding of the recent advances within the pharmaceutical and social media landscape, requiring a shift to customer-centric communications
• Hear case studies reflecting the accurate use of social media to scale the brand
• Discover use of social media not only as a marketing strategy but also as a medium to serve the consumers
• Learn about the regulatory aspect involved in the application of social media within the business environment

Key Speakers Include:

- NEW SPEAKER - John Mack, President, Virsci Corporation
- Gary Monk, Director of Strategy and Innovation, Havas Health
- Jaclyn Fonteyne, Social Media Specialist, Boehringer Ingelheim
- Lanre Bitoye, Global Digital Interaction Management Business Partner, Lundbeck A/S
- Patricia Alves, Social Media Community Manager, Boehringer Ingelheim
- Sorsha Roberts, Online Communications Officer, AKU Society
- Dr. Graham Leask, Economics & Strategy Group, Aston University
- Charles Lowe, President, Telemedicine & eHealth Section, Royal Society of Medicine
- Alexandra Fulford, Consultant, ZS Associates

For more information, or to register, please visit ­­­­­­ http://www.smi-online.co.uk/2015socialmediapharma75.asp

Alternatively, contact Kinga Gradalska on +44 (0) 207 827 6192 or email kgradalska@smi-online.co.uk