Most Trustworthy Global Real Estate Software/Business Stats For 2015

The most reliable stats on real estate business for 2015. Best for entrepreneurs and start-up investors.
 
BASALT, Colo. - Nov. 24, 2014 - PRLog -- Digital Real Estate Business-Some Known Disbeliefs & Some Unknown Facts

Real estate is an evergreen and vast scenario which allows incorporation of ample business models. Now when technology reliance started resting at your finger tips, it catalyzed the buying, selling and renting of properties with much ease via solid real estate software (http://www.zeekin.com/). Being amidst such an alluring arena it is the ostensibly developed figures that pull back new investors, which could be lack of technical savvy too.

Some Commonly Known Disbeliefs:-

•       3/4th of the realtor population across the globe believes that both real estate platforms (http://www.zeekin.com/), Zillow & Trulia holds 90% of the digital real estate market and there is much competition for the rest 10%.

•       At least ½ of the realtor population still believes that 100% of the real estate businesses happen offline and online is just a medium of advertising, even without which the business had and will prosper.

•       60.32% of the global realtor population believes it to be too late to start a real estate marketplace and if started it has to be on a national or international level to generate a better ROI.

•       84.74% of the realtors believe that real estate business has limited USPs to focus and almost all of them had already been in use.

•       91.5% of realtors believe online business to be a space to try out their luck, as besides launching a real estate platform (http://www.zeekin.com/), they believe they have to spend more on advertising, which might end in a heavy monetary loss.

Some Known Facts:-

•       Even though US is the hottest realty market on the globe, Zillow holds only a maximum of 10% and Trulia a maximum of 8% of the market visit share. The rest 82% of the visit share of the US market is shared by other real estate platforms (http://www.zeekin.com/) like Realtor.com, Yahoo Homes, FrontDoor Real Estate, Homes.com, MSN Real Estate, Rent.com, AOL Real Estate, Apartment Guide & many more. Unlike Zillow & Trulia who run on an advertising business model, Redfin runs on brokerage business model and that too quite successfully in the US market. Sometimes it just requires a tweak in the business model.

•       Today 92% of people use internet for their home search and now with well defined real estate software (http://www.zeekin.com/) which incorporates documentation processing, MLS, CRM and other engagement modules, almost 70% of the business dealings happen online. It is only the rest 30% which involves further negotiation, mortgage paper works and so on, that happens offline.

•       Entering the online real estate scenario is never late as the market is always growing and so the real estate software (http://www.zeekin.com/) development companies as well. Housing.com a Mumbai based real estate portal which approximately maps 150,000 houses in India, was started just 2 years ago in 2012. Japan’s SoftBank recently invested $100 million in this portal. Besides targeting a national or international level, even the biggies like Zillow and Trulia started small. Trulia was based out of San Francisco, PropertyShark.com out of New York, and ZipRealty out of California, though they expanded later to niche regions.

•       Real estate market is once such arena where you will find ample USPs to focus on and get clicked. Zameen.com one of the most successful real estate portals of Pakistan initially offered the services for free and in 2010 shifted to a paid model. The Bayut.com, based out of Dubai, still offer services for free. www.rightmove.co.uk , the UK based real estate portal only invite agents and prohibit individuals to sell properties and is highly successful. Whether it is Chinese  Juwai.com or South African based Property24.com, all had developed their own USPs to market out.

•       With an SEO framework and inbuilt online marketing tools, real estate platforms (http://www.zeekin.com/) create an economical way of marketing, assuring a much better ROI than offline marketing.

Contact
Samson Alex
***@zeekin.com
+91-484-4033974,+91-484-4033976
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