Infinity Incentive Group Reveals What to Consider when Trying a Gift with a Purchase Promotion

LAKE HAVASU CITY, Ariz. - Nov. 21, 2014 - PRLog -- Infinity Incentive Group reveals that incentives and sales promotions are some of the best tools that businesses have to use when they want to increase sales and get their name out to new customers.  One of the most popular and effective types of incentives that many businesses still use today is a gift with purchase promotions. Businesses large and small, from dealerships to independently owned shops can use this type of promotion to reach out to both new and returning customers. They can also increase exposure of a new product or service, and meet other business goals. When companies consider one of these sales promotions, it is important that they ask the right questions and know what they want to accomplish so an incentive fulfillment expert like Infinity Incentive Group can help them create the perfect promotion. Here are some things that businesses should keep in mind when trying this type of promotion.

1.    Pick a relevant gift: The appealing part about this type of offer is a free gift, so the company should make sure that they are offering something that will help their brand.  The gift should be something that works well with the service or product that they are already selling.

2.    Consider the consumer: Infinity Incentive Group reminds businesses that it is important to consider the targeted customer when choosing to do a gift with purchase promotion. The gift should be something that appeals to the same market as the original product or service. Otherwise, the promotion may not draw in the customers that the business is pursuing if any customers at all.

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3.    Consider "gift" alternatives: Sweepstakes, coupons or gift certificates for the company, and other programs can be offered to customers with the purchase instead of a specific item. For example, a coupon for a new service could be given with the payment for another service, or high-value coupons and vouchers can be offered for things like airfare and hotel stays.

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By choosing the correct gift with purchase promotion strategy, a company can increase awareness and interest in its brand and services. This will help a business meet its goals and succeed in its industry. Infinity Incentive Group can help these businesses create the perfect plan to accomplish these goals. Visit http://www.infinityincentivegroup.com/ for more information.