Dominance of Content Replication

 
FINCHLEY ROAD, U.K. - Nov. 20, 2014 - PRLog -- Replicated content is content which appears in more than a single place. Whenever there are multiple pieces of the same content, search engines find it tough to decide the version which is more relevant to any search query. To offer the best search experience, search engines will hardly show multiple pieces of duplicate content and this will force them to choose the version that is likely to be the best or most original.

Problems with Content Replication

Search engines are unaware the version to include or eliminate from their indices
Search engines do not know if they will direct metrics (like authority, trust, link juice and anchor text) to a single page or have it separated from the different versions
Search engines do not know which version to rank for query results

If there is replicated content, site owners suffer losses in traffic and ranking, and search engines provide less relevant results.

Panda Wreaks Havoc on Replicated Content

Google’s latest ranking algorithm, Panda, has wreaked havoc on all kinds of duplicate content. It used be that a group of words was duplicate only when they had the same order. Now, a group of words in any order can be hailed as duplication even if they do not have all of the same words. When you look for titles that match exactly by swapping the words, the same article will be returned. This is especially true on oft repeated titles like the ones that are found in the product feeds.

SEO Best Practices

Low Cost SEO (http://www.lowcostseo.co/) follows the best SEO practices and takes steps to reduce the dominance of content replication. If the content on a website is found in multiple URLs, it is canonicalised for the search engines. This is accomplished with the help of a 301 redirection to the right website (containing the original text) with the help of the rel=canonical tag, or in some instances with Google’s Parameter Handling tool in Webmaster Central. When several pages with the chance to rank well are joined to a single page, they do not compete with each other. At the same time, they create a popularity and relevancy signal on the whole. This positively affects their ability to be well-ranked.

Replicated Content is Manageable

It seems as if the duplicate content stigma will never go away since everyone does not read well-informed blog posts. Moreover, all the people who read well-informed blog posts will not think that they are relevant to their specific situation. However, content replication is not necessarily a bad thing. Often, the worst thing that content replication can bring is a marker that says ‘omitted results’ in your website searches.

The issue of split PageRank will not hurt if the pages have good navigation. As far as SEO is concerned, content replication is not a big deal, though you need to clean it up, optimize it and enhance the customer experience. However, if you take up these tasks one at a time, you will have more options.

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