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Follow on Google News | Successful UCLA grad: From Statistics to Kids Clothing IndustryBy: Wallao.com Prajitno's entry into the clothing industry was the result of unique circumstances. Without any knowledge of sewing and children's clothing, and armed with an impressive technical skill set with her statistics degree, Prajitno could not have predicted that she would enter the fashion industry after college. However, when she was helping her cousin pack boxes in a warehouse, the idea to enter the online clothing industry emerged. Building on the success of other online retailers who have captured a certain market and a particular type of customer, she wanted to specialize in a niche that was in high demand and relatively low supply. She researched the field and realized that it was very difficult to find affordable and stylish formal wear for children. Most often, parents were limited to a small selection in certain department stores and bridal stores. Additionally, these selections were often expensive, yet parents would have no choice but to purchase them due to their limited selection elsewhere. Prajitno correctly guessed that parents would respond positively to an online store that specialized in formal wear for children. This would open the possibilities and provide exponentially more choices in attire for weddings, pageants, holiday gatherings, religious ceremonies, performances, and other specialty events. Based out of Los Angeles, California, the company attracts customers not only because of its wide selection at affordable prices, but also because of its free shipping policy. Unlike some other online retailers, Wallao does not require a minimum order to qualify for free shipping. All orders ship directly from Los Angeles ensuring fast delivery on all purchases. The company also offers easy exchanges and returns, acknowledging that it can be difficult to find the perfect outfit for a child on the first try. This year, Wallao has shipped more than 20,000 dresses, suits, and other accessories worldwide. Prajitno is proud of her successes in the online clothing industry. Particularly, she is proud that as a minority woman, she can show others that people of any background can run a successful business. She is a true model of a modern American success story. End
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