FX Promotions Reports Forecasted Holiday Trends for 2014

ORLANDO, Fla. - Nov. 19, 2014 - PRLog -- FX Promotions, an Orlando-based interactive marketing firm, has released predictions for the 2014 holiday season trends. Among those to watch for are an increase in on-line shopping as well as retailers and shippers better equipped to respond to the demand.

LeRoy, the company’s director of operations, stated, “Our marketing team is continually in contact with customers, which allows us to gain firsthand insight on what trends our clients can anticipate for this holiday season. We will continue to closely follow and analyze these trends to ensure our clients’ brands are well positioned to attract the attention of their key demographic market.

One key expectation LeRoy identified is that holiday shoppers will most likely turn to the internet for gift purchases this season. He cited that a growing number of consumers have specified preferences for the comfort of their own homes over busy malls, as indicated by a Pitney Bowes survey in which 49% of respondents stated they would be shopping on-line.

In addition, e-retailers are increasing their website promotions to be equivalent to those offered on Black Friday, which is considered to be the most significant shopping day of the year. While it is expected that on-line retailers will benefit from this trend in terms of sales revenue, the average time consumers spend on each retail site is predicted to be short.

FX Promotions Talks Anticipated Early Start to the Season

More noticeable this year according to FX Promotions’ director will be the early start to the holiday shopping season. LeRoy suggested that consumers will begin to shop well before Thanksgiving week. He noted that the two driving factors behind this trend are the relatively short period between Black Friday and Christmas Eve, and the number of shipping problems that ensued last December. “The 2013 holiday season was marred by shipper availability issues, unanticipated product shortages, and an early onset of winter storms,” cited LeRoy. “As a result, giant retailers like Amazon and others were unable to deliver some orders prior to December 25, resulting in many disappointed consumers.”

To prevent a similar scenario this season, LeRoy acknowledged that retailers and shippers are preparing now for the demand and ensuring that they have adequate staff and product to handle the anticipated volume. Both UPS and FedEx have indicated an increase in delivery staff to guarantee packages will arrive in time for Christmas.

For those who prefer the full in-store experience, LeRoy said that commercial hotspots are readying for the holiday rush with extended hours and more associates, which will ensure shorter lines and less stressful experiences.

“One service we try to provide our clients with is our knowledge of up-and-coming product trends,” said LeRoy. “By surveying the market, we can share with them opportunities for future growth.”

About FX Promotions

FX Promotions is a leading promotions and marketing firm with a reputation for their precise delivery of specialized campaigns. Their highly-skilled team of brand ambassadors has the expertise and experience to design and execute exciting interactive promotions that generate better brand awareness, stronger revenue growth, and a greater return on their clients’ investments. Their continued success in the industry has allowed for rapid expansion, with a nationwide network of offices that allows them to offer their top-quality services to companies across the country. To learn more about how their innovative methods have made them industry leaders, visit www.fxpromotions.com.