Follow on Google News News By Tag Industry News News By Location Country(s) Industry News
Follow on Google News | easyboats Celebrates 25 Years in BusinessWhat do American Apparel, Carphone Warehouse, First Direct, The Simpsons, and yacht charter, sales and management company, easyboats, have in common? They were all founded in 1989 and celebrate 25 years in business in 2014.
By: easyboats “When we started our charter business, we genuinely had no idea if there would be anyone out there willing to pay 30,000 pesetas, 180 euros, for a day trip in one of our three family-owned speedboats,” Offering the first motoryacht charter service in Mallorca (they had to persuade an insurance company to invent a policy, only sail-boat ones were in existence), instant good fortune led easyboats to invest in more boats. By the early 90s, in the fourth year of trading, competition started to spring up but easyboats had first-mover advantage and maintained market share and glowing references from satisfied customers – until demand rose to unmanageable levels. Lorenzo continues, “We were forced to broker competitor charter boats but soon realized that not everyone shared our quality ethos. Faced with some unhappy customers we took everything back in-house and once more operated our own fleet. Initially the rewards were high, but as our boats got older and required more maintenance, the business model became unviable. Meanwhile more charter boats entered the market, often illegally without licences, and the competition undercut us on price. It was at this point we moved to the system that still works for easyboats today: professionally managing privately-owned boats while operating just one of our own. Laws have now tightened, the ‘cowboys’ have been wiped out, and we’re grateful to have survived economic crisis by controlling our costs and maintaining our principles.” easyboats (http://www.easyboats.com/ “I also remember regularly taking clients across to the unspoilt Balearic island of Formentera and dropping anchor at feet-in-sand restaurant Juan y Andrea for lunch. Even though they first opened in 1972, they were never too busy in the 1990s and would instantly recognize myself and Xisco, offering us free food or commission if we gave out business cards and kept the punters coming in. Today, if you want a table for next summer, you’d better book now, and they certainly don’t need easyboats to spread the word.” Having been immersed in a glamorous high-value industry since 1989, easyboats also has photo albums full of famous and fabulous faces. “We are proud to say that we have chartered and sold boats (http://www.easyboats.com/ Lorenzo finishes, “To summarise we have had an amazing ride over the last 25 years and collected some great friends along the way. When we started we were so young (http://www.easyboats.com/ For further information on yacht charter, sales and management, contact easyboats on info@easyboats.com, telephone 00 34 607 608 870 or visit www.easyboats.com. Facebook: About easyboats: For 25 years, easyboats has been at the forefront of Balearic yacht charter, sales and management. We are your first port of call for bareboat and skippered charter and, if you’re an owner, we’ll respectfully manage and market your yacht. When it comes to purchase, from a Riva motoryacht to a custom-build superyacht, easyboats is your perfect partner. Working for vendors and buyers, we arrange valuations, marketing, sea trials, marine surveys, finance, insurance, change of ownership, RYA Training and crew. Berths, repairs, refit, maintenance and storage are also at easyboats’ fingertips. Always acting with integrity and transparency, easyboats’ personalised service comes naturally. -ends- for further press information or photography please contact Sarah Drane on sarah@purplecakefactory.com or call 00 34 607 564 726 End
Account Phone Number Disclaimer Report Abuse
|