As The Automotive Industry Soars Investors Rally Behind Ecommerce

NEW YORK, Calif. - Nov. 19, 2014 - PRLog -- Automotive industry is a 56 billion dollar industry in US alone. The industry is growing at a rate of 10.8% Y-o-Y. The market is primarily dominated by offline retailers, who provides limited access and choice for customers all over the world to the millions of automotive accessories in the market. Coupled with the limitations of offline retailers and the staggering growth of the industry, investors all around the world are trying to explore the newly developed opportunity in automotive ecommerce.

Oorjit, an automotive ecommerce platform provider, has reported strong growth in the number of enquires they have been receiving in this sector. According to them, the investors/entrepreneurs are finding this sector interesting due to a couple of reasons. The vast number of people researching online before purchasing an automobile accessory and the large number of potential niches available in the industry for them to concentrate, can be a few. Know more: http://insights.oorjit.com/Auto-ecommerce


Researchers suggests five attractive business models to capitalize this industry:-

1. Social Commerce- This is a combination of social media and ecommerce which has the potential to both engage and retain customers for a prolonged period.

2. Niche Automobile Accessories- This business model involves, an ecommerce site targeting various niches in the industry. E.g. vintage, sports etc.

3. Marketplace for Automobile Accessories- This is a marketplace for third-party dealers to open a store and involve in online trade.

4. Flash Sale Portal- It is an ecommerce portal that offers parts and accessories at a discounted rate.

5. Classified Sites- It is a portal which allows a seller to post the automotive accessories/parts/automobile, and buyers will be able to find their desired products.