Growth strategies in the US wigs market

GURGAON, India - Nov. 19, 2014 - PRLog -- <a href="http://www.priority.org.in/">Priority</a> supports a Japanese manufacturer of synthetic fiber in designing market entry road map for the US Wigs market

Clients Objective:

Our client is a manufacturer of synthetic fiber which is used in manufacturing Wigs. The client wanted to understand the trends in fiber being imported into the US by Wig wholesalers and manufacturers.

Besides the import trends, client also wanted to ascertain relative importance of specific performance criteria, that impact the importer’s decision on which fiber to buy.

Priority Approach:

Priority identified the key fiber importers and wig manufacturers in US. <a href="http://www.priority.org.in/team">Priority team</a> scheduled and conducted interviews with representatives at identified wholesalers and manufacturers of the same.

Value proposition:

Our team spoke to representatives at identified wholesalers and manufacturers, to understand fiber purchase trends and relative importance of performance parameters.

Key Project Highlights:

Our team visited the wholesalers and manufacturers in the US with fiber samples from the client, to get real-time feedback on the products

On basis of inputs from primary research, Priority built a model to estimate the 'market size' and identify opportunities poised for growth in the near future.

Industry:  Consumer Products

Services:  Expert Primary Interviews, Market Entry Insights, Market Trends Assessment, Industry Competitive Landscape, Supplier Market Assessment

Research Methodology:  <a href="http://www.priority.org.in/secondary-research.aspx">Secondary Research </a> + Primary Research

Geography:  US

Output Format:

MS Word - Notes from Interviews, MS PowerPoint - Summary of Findings, MS Excel
Market Size Estimates (along with assumptions used)

Priority Team Structure:

Team of #2 ‘Research Analysts’ & #2 ‘Senior Research Analysts’ who were working dedicatedly to study the industry and interact with key stakeholders
A ‘Project Manager’ to synthesize findings on industry trends and control quality of output

Project Time Line: 8 Weeks

Project Year: 2013