Coffee + Dunn’s Thomas Manders to Present at eXtremeCRM Oct. 5 – 8, 2014

DALLAS - Nov. 18, 2014 - PRLog -- Coffee + Dunn today announced that principal Thomas Manders is a featured speaker at the 2014 eXtreme (http://www.extremecrm.com/Home/tabid/56/Default.aspx)CRM U.S. conference, an annual event focused exclusively on Microsoft Dynamics CRM and dedicated to advancing best practices and strategies for Dynamics CRM organizations.

Manders will represent C+D, a Dallas-based marketing operations consulting firm and Dynamics Marketing partner with the ability to implement and optimize Microsoft’s marketing technology to complement Microsoft CRM capabilities, at the conference Oct. 5 – 8, 2014 in Las Vegas.

eXtremeCRM is expected to draw more than 500 Microsoft partners to the Caesars Palace venue, including business owners, sales execs and IT professionals, who will attend their choice of close to 100 educational sessions offered.

Taking the podium twice during the four-day conference, Manders will present on the following subjects:

Can We Provide Dynamics Marketing Services Too? Strategies to Build a Capable and Competitive Practice: This session provides an executive take on what it takes to develop the blueprints, best practices, methodologies, thought leadership tools and talent you need to successfully provide complementary marketing technology to existing CRM clients. Senior leaders will gain greater understanding of what’s driving need, who’s driving it, and what’s required to meet demand. Monday, Oct. 6 from 10:45 a.m. to 12 noon.

How to Sell Microsoft Dynamics Marketing:This session focuses on the significant sales opportunities represented by the spring '14 release of Microsoft Dynamics Marketing (formerly Marketing Pilot) to Dynamics CRM partners. Sales professionals will learn how to leverage existing CRM relationships to cross-sell and up-sell the new solution, including practical tips for successfully selling into the marketing segment. Tuesday, Oct. 7, 1 p.m. to 2:15 p.m.

“We’re pleased to have this opportunity to share the vast possibilities of Dynamics Marketing with attendees,” said Eric Rotkow, Coffee + Dunn’s co-founder and consulting director, as well as firm’s lead marketing campaign management, marketing automation, marketing resource management and digital asset management strategist. “As a Microsoft partner focused exclusively on marketing, we know what it takes to transform marketing organizations to significantly improve scalability, efficiency and performance,” he said.

“We’re passionate about getting the word out about just how marketing technologies can help both sales and marketing organizations,” said Thomas Manders, Coffee + Dunn’s co-founder and managing director. “Integrating a well-designed and fully functioning marketing platform with CRM helps companies seamlessly manage customer interactions—and drive revenue.”

Throughout the four-day event, Manders and Rotkow will emphasize the five key benefits of marketing automation:

1) More insight into customer behavior;

2) Increased ability to generate and nurture leads, and close business;

3) Improved visibility and control over marketing costs, budgets and resources;

4) Better ways to track, measure and report results;

5) And enhanced ability to prove marketing ROI.

“We look forward to productive conversation, debate and shared insights through our eXtremeCRM presence,” Manders added.

About eXtreme, LLC

eXtreme, LLC is committed to helping Microsoft Dynamics^® partners become more successful by delivering community-based events and activities. The goal of each event is to expand the Microsoft Dynamics channel capacity and success. eXtremeCRM is the premier event focused exclusively on Microsoft Dynamics CRM and dedicated to advancing best practices and strategies for Microsoft Dynamics CRM organizations. There are two separate eXtremeCRM events held each year, one in Europe and the other in the United States. The purpose of the eXtremeCRM conference is to help the Microsoft Dynamics CRM community more effectively grow their business by selling, deploying and extending the Microsoft Dynamics CRM solution. eXtremeCRM is dedicated to providing insight to theMicrosoft Dynamics CRM future vision and strategy and encourages sharing of knowledge among the Microsoft Dynamics CRM community. eXtreme supports critical connections with Microsoft, ISVs and partners—all with a goal of helping the community learn, grow and work more productively together.

About Coffee + Dunn

Coffee + Dunn is an expert in developing marketing capabilities, and is a premier Dynamics Marketing consulting firm. The Coffee + Dunn team brings nearly a decade of sound marketing advice, expert guidance and transformative implementations to clients worldwide, including T. Rowe Price, Protective Life and Jockey International. C+D improves the quality and effectiveness of B2B and B2C sales and marketing organizations by leveraging leading technologies to increase speed and scale; realigning processes and people to create competitive agility; and applying strategies to measure performance. The firm’s unique approach bridges sales and marketing by connecting customers to scalable marketing capabilities. For more information visit Coffee + Dunn on the web, or call 1-800-664-9910.