Connect DFW Kicks Off Fourth Campaign with Dallas Mavericks

IRVING, Texas - Nov. 18, 2014 - PRLog -- “Starting any new campaign is a very exciting time for us, but we are especially thrilled to be starting our fourth campaign in five years with the Mavericks,” beamed Rachel, the firm’s director of operations. “We have worked extremely hard to develop our reputation as a consulting and marketing company that can handle the needs of such a high-profile client, and starting our fourth campaign with them is a huge win.”

To begin the planning process, the Connect DFW crew visited the stadium, where they enjoyed two luxurious suites while the Mavericks faced off against the Pacers. “While we were there, we met with the VP of ticket sales. He told us how excited they were to be working with us again and thanked us for all our hard work so far. Then we got down to business, discussing our campaign strategies to make this the best year ever for the Mavericks franchise.”

Not only will Connect DFW be expected to drive brand awareness, but ensuring consistency with the club’s brand identity will be prioritized. Added Rachel, “Protecting a brand is, of course, always a priority for us. This is part of the reason I think we and the Mavericks have had such a good business relationship. We anticipate their needs.”

Already a few weeks into the initiative, Connect DFW has had fantastic results, thanks in large part to the efforts of Taylor L. and Philip S. “These guys have been the foundation of this campaign right from the beginning, and we are confident that they will continue to drive results,” Rachel said.

Connect DFW on Promoting the Mavericks’ Brand

With great enthusiasm, the Connect DFW director of operations talks about the Dallas Mavericks’ many virtues.

“The Mavericks are so much more than a basketball team,” Rachel explained. “They represent many of the greatest attributes of the people who live in the city of Dallas. The population has a fierce drive to succeed and a competitive spirit, but also a strong sense of community. The Mavericks embody these things and more. They give 100% at every game, knowing they represent the people of Dallas when they play. The franchise sponsors a number of community events, such as the Mavs Kids Club and Hoop Camps, plus the Dallas Mavericks Foundation. Even their merchandise is a way for Maverick fans to feel like they are connected in support of our boys.”

“Likewise, going to see the Mavericks play involves so much more than watching basketball. When you buy tickets to their games, you’re a part of something special,” continued Rachel. “The stadium is an amazing experience in and of itself, with an incredible variety of food. The halftime shows are spectacular, often giving fans a chance to perform. The team has its own marching band that performs for home games, and then there are the talented and beautiful Dallas Mavericks Dancers, the hottest dance team in the NBA. I’m proud that we play a role in promoting this amazing brand.”

About Connect DFW

Connect DFW is a results-driven provider of memorable and effective interactive marketing campaigns. By combining strategic planning with an unmatched talent for fast and efficient implementation, the firm provides consistent results for clients of all sizes. Connect DFW utilizes a dynamic approach that makes an immediate impact and leads to long-term relationships between companies and customers. These mutually-beneficial bonds create lasting brand loyalty as well as sustained improvements in clients’ revenue streams. The company has built a reputation as an industry leader resulting in significant growth because of its team of highly-skilled branding specialists. Contact them today to learn more about how they help clients exceed even their most ambitious promotional goals.