New E-Commerce Site, COOLBUCK.COM, Rewards Buyers and Sellers

SAN JOSE, Calif. - Nov. 18, 2014 - PRLog -- Coolbuck (http://coolbuck.com) proudly announced today the introduction of a revolutionary new feature that enables buyers to post intended retail purchases on the Coolbuck website, and subsequently get rewarded when contacted by sellers. This innovative design solves the inefficiency of current advertising, and provides benefits to both buyers and sellers.

Most existing advertising models—particularly search engines and social media—place emphasis on profits for the ad vehicle.  In these models, sellers place their advertisement using hope and guesses to find buyers.  Buyers, or even casual browsers, search and when they click on a specific ad, the sellers pay the search engines or social media sites regardless of whether or not the browsers actually make a purchase. This is often less than effective and creates uncertainty for the sellers. And the ad placement costs for sellers are ultimately passed onto the buyers. Search engines and social media are great for many purposes, including finding information and friends, but they are not particularly strong e-commerce vehicles.

Being totally opposite from most current advertising models, and focusing on solving existing inefficiencies, Coolbuck alleviates the frustration for many buyers who spend countless hours searching for what they buy, and for sellers who receive useless clicks when advertising on social media or search engines.  As a result, the buyers post what they plan to buy and let sellers compete and contact them.  This unique feature also enables sellers to find buyers who are ready to buy, eliminating guess-work and paying for useless clicks.

Coolbuck provides benefits to both buyers and sellers — the buyer gets rewarded with the efficiency of the purchase process, and the seller pays less by targeting and getting the right buyers. Buyer purchases could be anything from a car to a baby toy, or even Thanksgiving dinners, kitchen remodeling, or get-away vacations.  The buyers simply place their posts to buy anything for which they plan to pay. “The reason we want to reward buyers to place their intended purchases is to motivate them,” said Vinh Nguyen, Founder and CEO of Coolbuck.  “As a leader and a manager, I am aware of motivation, encouragement, and most importantly, recognition.”

About Coolbuck:

Coolbuck, Inc., headquartered in San Jose, California, is a pioneer in rewarding buyers for their purchase.  The corporate mission is to help buyers get rewarded for their intended purchases. For more information, visit http://coolbuck.com.