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Follow on Google News | Long Island High School Business Students to compete in ‘Adelphi Apprentice Challenge’Annual Trump-inspired “reality” marketing competition hosted by Adelphi University pits 120 business “majors” from 15 Long Island high schools
By: Adelphi University The Adelphi Apprentice Challenge gives 120 Long Island high school business “majors” a hands-on taste of the highly competitive, take no prisoners realities of designing and presenting marketing strategies that create breakthrough brands. Teams are provided with a business case study and are given 60 minutes to develop an effective marketing strategy that they then present to a panel of judges comprised of a dozen professional marketers. Judges for the competition will include top executives from cutting-edge companies like Atlantic Records, Pandora, Combs Entertainment/ “The annual Apprentice Challenge exemplifies Adelphi’s engagement with Long Island high schools in a range of areas, including business education, fine arts, healthcare, athletics and others,” said Brian Rothschild, Assistant Dean of the Robert B. Willumstad School of Business. “We’ Faculty from Adelphi’s Robert B. Willumstad School of Business organize the event and provide guidance and support to students. This year, Adelphi alumnus Dan Casale, Vice President of LiveNation, will give the keynote address on his experiences in the business world. The winning team will receive a trophy and coveted title of 2014 “Adelphi Apprentice.” The event is hosted annually by the University’s Robert B. Willumstad School of Business, an institution dedicated to educating tomorrow’s business leaders using relevant, innovative and experiential learning opportunities. Graduates include some of the region’s top marketing leaders, serving a variety of exciting brands and companies. The Adelphi Apprentice Challenge has been bringing talented and ambitious business students together from high schools across Long Island for eight years. Started in 2006, more than 1400 “apprentices” About Adelphi University: Adelphi is a world-class, modern university with excellent and highly relevant programs where students prepare for lives of active citizenship and professional careers. Through its schools and programs – College of Arts and Sciences; Derner Institute of Advanced Psychological Studies, Honors College, Robert R. Willumstad School of Business, Ruth S. Ammon School of Education, University College, College of Nursing and Public Health and the School of Social Work – the coeducational university offers undergraduate and graduate degrees as well as professional and educational programs for adults. Adelphi University currently enrolls nearly 8,000 students from 43 states and 45 foreign countries. With its main campus in Garden City and its centers in Manhattan, Suffolk County, and Poughkeepsie, the University, chartered in 1896, maintains a commitment to liberal studies, in tandem with rigorous professional preparation and active citizenship. About the Robert B. Willumstad School of Business: Focused on developing ethical, effective leaders in the industry, the Robert B. Willumstad School of Business is accredited by AACSB International and offers a cutting-edge curriculum designed by top leaders in the business world. Its faculty members offer state-of-the- End
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