Long Island High School Business Students to compete in ‘Adelphi Apprentice Challenge’

Annual Trump-inspired “reality” marketing competition hosted by Adelphi University pits 120 business “majors” from 15 Long Island high schools
By: Adelphi University
 
GARDEN CITY, N.Y. - Nov. 17, 2014 - PRLog -- A team of business students representing eighteen High School will compete against groups from 18 other high schools from across Long Island on November 21 in Adelphi University’s annual student marketing contest, the “Adelphi Apprentice Challenge,” inspired by Donald Trump’s popular reality television program.

The Adelphi Apprentice Challenge gives 120 Long Island high school business “majors” a hands-on taste of the highly competitive, take no prisoners realities of designing and presenting marketing strategies that create breakthrough brands.  Teams are provided with a business case study and are given 60 minutes to develop an effective marketing strategy that they then present to a panel of judges comprised of a dozen professional marketers. Judges for the competition will include top executives from cutting-edge companies like Atlantic Records, Pandora, Combs Entertainment/Bad Boy Worldwide Entertainment Group and iHeartMedia.

“The annual Apprentice Challenge exemplifies Adelphi’s engagement with Long Island high schools in a range of areas, including business education, fine arts, healthcare, athletics and others,” said Brian Rothschild, Assistant Dean of the Robert B. Willumstad School of Business.  “We’re excited to play a role in training tomorrow’s business leaders with this unique experiential learning event, where we bring together ambitious students to learn from the insight and mentoring of top Adelphi faculty and marketing leaders from top companies.”

Faculty from Adelphi’s Robert B. Willumstad School of Business organize the event and provide guidance and support to students.  This year, Adelphi alumnus Dan Casale, Vice President of LiveNation, will give the keynote address on his experiences in the business world.  The winning team will receive a trophy and coveted title of 2014 “Adelphi Apprentice.”

The event is hosted annually by the University’s Robert B. Willumstad School of Business, an institution dedicated to educating tomorrow’s business leaders using relevant, innovative and experiential learning opportunities.  Graduates include some of the region’s top marketing leaders, serving a variety of exciting brands and companies.

The Adelphi Apprentice Challenge has been bringing talented and ambitious business students together from high schools across Long Island for eight years.  Started in 2006, more than 1400 “apprentices” have participated, including a number who have studied marketing at the Robert B. Willumstad School of Business and were real-life apprentices in the New York City marketing shark tank.

About Adelphi University:  Adelphi is a world-class, modern university with excellent and highly relevant programs where students prepare for lives of active citizenship and professional careers.  Through its schools and programs – College of Arts and Sciences; Derner Institute of Advanced Psychological Studies, Honors College, Robert R. Willumstad School of Business, Ruth S. Ammon School of Education, University College, College of Nursing and Public Health and the School of Social Work – the coeducational university offers undergraduate and graduate degrees as well as professional and educational programs for adults.  Adelphi University currently enrolls nearly 8,000 students from 43 states and 45 foreign countries.  With its main campus in Garden City and its centers in Manhattan, Suffolk County, and Poughkeepsie, the University, chartered in 1896, maintains a commitment to liberal studies, in tandem with rigorous professional preparation and active citizenship.

About the Robert B. Willumstad School of Business: Focused on developing ethical, effective leaders in the industry, the Robert B. Willumstad School of Business is accredited by AACSB International and offers a cutting-edge curriculum designed by top leaders in the business world.  Its faculty members offer state-of-the-art instruction to facilitate the knowledge, integrity and originality that drives enterprise in the 21st century.  The school offers an array of undergraduate programs in accounting, economics, finance, management and marketing, as well as highly competitive full-time, part-time and accelerated M.B.A. programs.  Willumstad students gain business experience and exposure through highly coveted corporate internships with distinguished executives, government leaders and scholars.

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Megan Lavery
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Source:Adelphi University
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Tags:Adelphi, Apprentice Challenge, High School, Business School, Robert Willumstad
Industry:Business, Education
Location:Garden City - New York - United States
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